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Fbo Management : Operating, Marketing, and Managing As a Fixed-base Operator,...

Condition:
Like New
Price:
US $88.97
ApproximatelyC $121.91
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Located in: Jessup, Maryland, United States
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Estimated between Thu, Jun 27 and Tue, Jul 9 to 43230
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eBay item number:364747144808
Last updated on Jun 18, 2024 04:44:49 EDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9781644252307
Publication Year
2023
Format
Hardcover / eBook
Language
English
Book Title
Fbo Management : Operating, Marketing, and Managing As a Fixed-Base Operator (Ebundle)
Author
C. Daniel Prather
Item Length
10.8 in
Publisher
Aviation Supplies & Academics, Incorporated
Genre
Transportation
Topic
Aviation / General
Item Width
8.2 in
Number of Pages
384 Pages

About this product

Product Information

eBundle includes hardcover book and ebook download code. This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more.

Product Identifiers

Publisher
Aviation Supplies & Academics, Incorporated
ISBN-10
1644252309
ISBN-13
9781644252307
eBay Product ID (ePID)
18062749504

Product Key Features

Book Title
Fbo Management : Operating, Marketing, and Managing As a Fixed-Base Operator (Ebundle)
Author
C. Daniel Prather
Format
Hardcover / eBook
Language
English
Topic
Aviation / General
Publication Year
2023
Genre
Transportation
Number of Pages
384 Pages

Dimensions

Item Length
10.8 in
Item Width
8.2 in

Additional Product Features

Copyright Date
2023
Target Audience
Trade

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