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Corporate Social Responsibility is Not Public Relations: How to put CSR at the h

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781911671428
Book Title
Corporate Social Responsibility is Not Public Relations
ISBN
9781911671428

About this product

Product Information

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

Product Identifiers

Publisher
Lid Publishing
ISBN-13
9781911671428
eBay Product ID (ePID)
14046703063

Product Key Features

Subject
Business
Publication Year
2021
Number of Pages
224 Pages
Publication Name
Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Language
English
Type
Textbook
Author
Sangeeta Waldron
Format
Paperback

Dimensions

Item Height
216 mm
Item Width
138 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Sangeeta Waldron

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VAT number: GB 324767388
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