Back to home page
|Listed in category:
|
Add to Watchlist

Picture 1 of 1

Positioning: The Battle for Your Mind by Ries, Al; Trout, Jack - Picture 1 of 1
Have one to sell?
Sell it yourself

Positioning: The Battle for Your Mind by Ries, Al; Trout, Jack

by Ries, Al; Trout, Jack | PB | Good
Condition:
Good
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
More than 10 available / 40 sold
Price:
US $4.97
ApproximatelyC $6.79
This one's trending. 40 have already sold.
Shipping:
Free 4 day shipping
Get it between Thu, May 30 and Sat, Jun 1 to 43230. See detailsfor shipping
Located in: Aurora, Illinois, United States
Returns:
30 days return. Seller pays for return shipping. See details- for more information about returns
Payments:
     

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. 
Learn moreeBay Money Back Guarantee - opens new window or tab

Seller information

Registered as a Business Seller
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:373918616256
Last updated on May 26, 2024 23:23:46 EDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
0071373586
Book Title
Positioning: the Battle for Your Mind
Item Length
8in
Publisher
Mcgraw-Hill Education
Publication Year
2001
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Al Ries, Jack Trout
Genre
Psychology, Business & Economics
Topic
Training, Cognitive Psychology & Cognition, Advertising & Promotion
Item Width
5.4in
Item Weight
8.3 Oz
Number of Pages
224 Pages

About this product

Product Information

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071373586
ISBN-13
9780071373586
eBay Product ID (ePID)
1798795

Product Key Features

Book Title
Positioning: the Battle for Your Mind
Author
Al Ries, Jack Trout
Format
Trade Paperback
Language
English
Topic
Training, Cognitive Psychology & Cognition, Advertising & Promotion
Publication Year
2001
Genre
Psychology, Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
8in
Item Height
0.6in
Item Width
5.4in
Item Weight
8.3 Oz

Additional Product Features

Lc Classification Number
Hf5817.2
Edition Number
2
Table of Content
Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.
Copyright Date
2001
Dewey Decimal
659.1
Intended Audience
Trade
Illustrated
Yes

Item description from the seller

ThriftBooks

ThriftBooks

99% positive feedback
17.6M items sold
Visit storeContact
Usually responds within 24 hours

Detailed seller ratings

Average for the last 12 months

Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
4.9

Seller feedback (5,195,766)

i***i (2206)- Feedback left by buyer.
Past 6 months
Verified purchase
Great Product ! Great Price ! Great eBayer ! A+ A+ A+ A+
s***e (174)- Feedback left by buyer.
Past 6 months
Verified purchase
Great service
_***o (20386)- Feedback left by buyer.
Past year
Verified purchase
Thank you!
See all feedback

Product ratings and reviews

Learn more
Write a review
4.2
8 product ratings
  • 4 users rated this 5 out of 5 stars
  • 2 users rated this 4 out of 5 stars
  • 2 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
  • 0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

See all 7 reviews
  • by crazzy426
    Sep 30, 2019

    Too far out of date

    The writing is good and the way the people are compelled is the same but this was definitely written for a much older time.

    Verified purchase: YesCondition: Pre-OwnedSold by: second.sale

  • by eugwal8470
    Mar 03, 2020

    useful to my product marketing manager role

    The quality of the used book met expectation and the content of the book is very good

    Verified purchase: YesCondition: Pre-Owned

  • by leventr894
    Aug 02, 2006

    Educational Reading

    I needed to purhase this book for a graduate class. I like purchasing from Ebay since it easy to find books that I need and they're usually priced cheaper then book stores.

  • by co-star2007
    Sep 10, 2019

    HOW TO BE #1

    AWESOME book, great content, classic!

    Verified purchase: YesCondition: Pre-OwnedSold by: discover-books

  • by ylavrova
    Feb 05, 2019

    Good book!

    This is a classic of marketing, a must-have for all sales people!

    Verified purchase: YesCondition: Pre-OwnedSold by: aPsEt3CSTZm@Deleted

More to explore: