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Beer School: Bottling Success at the Brooklyn Brewery

by Hindy, Steve; Potter, Tom | HC | LikeNew
Condition:
Like New
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Item specifics

Condition
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780471735120
Book Title
Beer School : Bottling Success at the Brooklyn Brewery
Item Length
8.9in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2005
Format
Hardcover
Language
English
Item Height
1.1in
Author
Steve Hindy, Tom Potter
Genre
Business & Economics
Topic
Entrepreneurship, Industries / Food Industry
Item Width
5.8in
Item Weight
17.1 Oz
Number of Pages
304 Pages

About this product

Product Information

What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalists skepticism as though he has forgotten that he is reporting on himself. Tom is even less forgiving hes a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." Michael Jackson, The Beer Hunter® "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if thats not enough, it is all about beer!" Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Toms book an A++!" Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." Ken Grossman, founder, Sierra Nevada Brewing Co.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471735124
ISBN-13
9780471735120
eBay Product ID (ePID)
46592121

Product Key Features

Book Title
Beer School : Bottling Success at the Brooklyn Brewery
Author
Steve Hindy, Tom Potter
Format
Hardcover
Language
English
Topic
Entrepreneurship, Industries / Food Industry
Publication Year
2005
Genre
Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
8.9in
Item Height
1.1in
Item Width
5.8in
Item Weight
17.1 Oz

Additional Product Features

Lc Classification Number
Hd9397.U54b744 2005
Table of Content
Foreword. Preface Steve and Tom Introduce the Brooklyn Brewery. Acknowledgments. Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage. Lesson One: Even a Dog Can Shake Hands. Chapter 2. Steve Discusses the Importance of Building a Solid Team. Lesson Two: Is It a Business or a Family Business? Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More. Lesson Three: The Business Plan Won't Be Graded on a Curve. Chapter 4. Tom Asks, "What's the True Mission of the Business?" Lesson Four: Being Flexible If the Mission Statement Becomes "Mission Impossible". Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees. Lesson Five: Feeling Good Is No Substitute for Prudent Controls. Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing. Lesson Six: Chasing Money Is Not a Business Strategy. Chapter 7. Steve Talks about Building a Brewery in Brooklyn. Lesson Seven: Sometimes You Stand Alone. Chapter 8. Steve Discusses Publicity: The Press Wants You! Lesson Eight: A News Release Can Go a Long Way. Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First. Lesson Nine: Hiring and Firing. Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again. Lesson Ten: Only You Will Know When It's Time to Sell. Chapter 11. Tom Wants to Know If You Have What It Takes. Lesson Eleven: There Are No Entrance Exams for Entrepreneurs. Timeline. Index.
Copyright Date
2005
Lccn
2005-012268
Dewey Decimal
338.7/66342/0974723
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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  • by mikesattic12
    Apr 12, 2016

    Beer Business 101

    Awesome book outlining every aspect of starting and seeing a beer business or really any business through to the point of selling it off. A must read.

    Verified purchase: YesCondition: Pre-OwnedSold by: goodwillbookworksaustin

  • by TG3a4UzeSfe@Deleted
    Feb 05, 2008

    Beer School

    Great story, part business start-up, all beer. Nice to know a couple of regular guys could come up with an idea and follow it through and suceed in the beer business. These guys give you the good with the bad, show you how they did what they did and how things went good, bad and otherwise. I'd love to be as good at what they do. Now if I just had a pile of money to try and start my own brewery, they make it sound like a ton of fun.

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