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Forget the Funnel A Customer-Led Approach for Driving Predictable Recurring
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- Buy It NowForget the Funnel A Customer-Led Approach for Driving Predictable Recurring
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International shipment of items may be subject to customs processing and additional charges.
Located in: London, Canada
Delivery:
Estimated between Mon, May 13 and Mon, May 20 to 43230
Please allow additional time if international delivery is subject to customs processing.
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Seller information
- 99.1% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:375135834011
Item specifics
- Condition
- Very Good
- Seller Notes
- “Please review photos to judge condition for yourself.”
- ISBN
- 9781544542232
- Book Title
- Forget the Funnel : a Customer-Led Approach for Driving Predictable, Recurring Revenue
- Item Length
- 8.5in
- Publisher
- Lioncrest Publishing
- Publication Year
- 2023
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4in
- Genre
- Business & Economics
- Topic
- Industries / Computers & Information Technology, E-Commerce / Internet Marketing, Women in Business
- Item Width
- 5.5in
- Item Weight
- 7.4 Oz
- Number of Pages
- 158 Pages
About this product
Product Information
Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn't you or your ideas; it's that you're guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will actually move the needle for your company. It's time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
Product Identifiers
Publisher
Lioncrest Publishing
ISBN-10
1544542232
ISBN-13
9781544542232
eBay Product ID (ePID)
19061616462
Product Key Features
Book Title
Forget the Funnel : a Customer-Led Approach for Driving Predictable, Recurring Revenue
Format
Trade Paperback
Language
English
Topic
Industries / Computers & Information Technology, E-Commerce / Internet Marketing, Women in Business
Publication Year
2023
Genre
Business & Economics
Number of Pages
158 Pages
Dimensions
Item Length
8.5in
Item Height
0.4in
Item Width
5.5in
Item Weight
7.4 Oz
Additional Product Features
Reviews
"My team paid tens of thousands of dollars to work with Claire and Gia, and we earned every dollar back tenfold. This book shows exactly how they did it and how you can too." - Rand Fishkin, Founder at SparkToro "Taking a customer-focused approach to growth sounds like common sense, but there aren't many resources that actually unpack the process of how to do it. Forget The Funnel gives leaders a practical, step-by-step guide to building an impactful growth strategy and connecting the dots between strategy and daily work. It also includes dozens of real-life case studies, examples, and concrete ideas you can move on in the same day. A very high ROI book." - Lenny Ratchitsky, writer, investor, and product advisor "'Talk to your customers' is problematic advice coming from most people. Not Gia and Claire. I've seen a lot of startups doing haphazard research leading to questionable marketing and sales tactics. This book is the antidote to that. If you need a systematic way to understand your customers and a methodology to apply that knowledge for higher-impact messaging, marketing, and growth, this book is for you." - April Dunford, author of Obviously Awesome "Everyone has an instinct around listening to your customers and learning to leverage their insights in your product. But it's only after reading Gia and Claire's book that you come away with the full process. Those who do it will have a measurable advantage over those who are winging it. This is the new gold standard, and the questions in chapter three will be memorized by product and product marketing teams from now on. I'm going to have to give this book to every product team I lead and every coaching client I have." - Chris Lema, Chief Product Officer and coach "Great marketing starts with knowing your customer. The best marketers don't just start with the channel they know best or try a trending tactic; they build a foundational understanding of their customers and let strategy flow from there. Read this book for a crash course on how to do this well, and you'll get more impact out of your marketing efforts." - Emily Kramer, Co-Founder at MKT1 and former advisor for Carta and Asana "Marketing for SaaS products is a special beast. Sometimes you feel like banging your head against the wall, because traditional 'channels' and 'funnels' don't work. Gia and Claire teach you how to unlock customer insights and how exactly to apply them in your marketing (exercises and examples included). This book is chicken soup for a SaaS marketer's soul." - Jane Portman, Co-Founder at Userlist and Founder at UI Breakfast "Forget the Funnel is a must-read book for anyone who wants to unlock explosive growth for their business. It's especially true for PLG companies because you can't be truly product-led if you're not first customer-led. In this book, Gia and Claire reveal the step-by-step and battle-tested framework that they've used with SaaS companies like Unbounce, Calendly, FullStory, Wistia, and so many more. This book will inspire and equip you with actionable steps to take, critical changes to make, and processes to improve, all geared to deliver a world-class customer experience. Don't just buy just one book. Buy it for your team, your whole company, and any colleagues you want to succeed!" - Ramli John, author of Product-Led Onboarding
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:375135834011
Shipping and handling
Item location:
London, Canada
Ships to:
Canada, United States
Excludes:
Belarus, Kuwait, Macedonia, Morocco, Qatar, Russian Federation, Saudi Arabia, Ukraine
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Canada Post Tracked Packet - USA | Estimated between Mon, May 13 and Mon, May 20 to 43230 |
| Handling time |
|---|
| Will usually ship within same business day if paid before 12:00 EDT (excludes weekends and holidays). Expected ship time may vary and is based on seller's order cut-off time. |
| Taxes |
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Return policy
| After receiving the item, contact seller within |
|---|
| 60 days after the buyer receives it |
The buyer is responsible for return shipping costs.
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Seller feedback (2,741)
k***k (110)- Feedback left by buyer.
Past 6 months
Verified purchase
CD's in good condition as seller stated, speedy shipping, very well packaged, good price, delivered on time, good communication, positive experience. I recommend this seller.
8***8 (31)- Feedback left by buyer.
Past 6 months
Verified purchase
Received the magazine as pictured and described! It was a bit delayed due to a bad winter storm in my area, however the seller was quick to communicate back with me when it hadn't arrived on time. They sent me the tracking number to keep an eye out for it and even offered to inquire into the package for me if it didn't arrive by a certain date. Overall a great experience by the seller :)
l***o (8)- Feedback left by buyer.
Past year
Verified purchase
The item was as described. It was packed well. The price was fair. The seller responded quickly to my messages. They even sent the item to the Czech Republic upon my request. I recommend this seller.
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