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Principles of Marketing by Gary Armstrong and Philip T. Kotler (2014, Hardcover)
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- Buy It NowPrinciples of Marketing by Gary Armstrong and Philip T. Kotler (2014, Hardcover)
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eBay item number:375296654240
Item specifics
- Condition
- Subject
- Marketing
- ISBN
- 9780133795028
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Marketing
- Item Height
- 1.1in
- Item Length
- 10.8in
- Publisher
- Pearson Education
- Item Width
- 8.8in
- Item Weight
- 56.8 Oz
- Number of Pages
- 736 Pages
About this product
Product Information
For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.MyMarketingLab should only be purchased when required by an instructor.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133795020
ISBN-13
9780133795028
eBay Product ID (ePID)
205625693
Product Key Features
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
736 Pages
Dimensions
Item Length
10.8in
Item Height
1.1in
Item Width
8.8in
Item Weight
56.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.K636 2015
Edition Number
16
Table of Content
Part 1. Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2. Understanding the Marketplace and Customer Value 3. Analyzing the Marketing Environment4. Managing Marketing Information to Gain Customer Insights5. Consumer Markets and Buyer Behavior6. Business Markets and Business Buyer Behavior Part 3. Designing a Customer Value-Driven Marketing Strategy and Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers8. Product, Services, and Brands: Building Customer Value9. Developing New Products and Managing the Product Life Cycle10. Pricing: Understanding and Capturing Customer Value11. Pricing Strategies: Additional Considerations12. Marketing Channels: Delivering Customer Value13. Retailing and Wholesaling14. Communicating Customer Value: Integrated Marketing Communications15. Advertising and Public Relations 16. Personal Selling and Sales Promotion17. Direct, Digital, Mobile, and Social Media Marketing Part 4. Extending Marketing 18. Creating Competitive Advantage19. The Global Marketplace20. Sustainable Marketing: Social Responsibility and Ethics APPENDIXES 1. Marketing Plan2. Marketing by the Numbers3. Marketing CareersReferencesGlossaryIndex
Copyright Date
2016
Target Audience
College Audience
Topic
Marketing / General
Lccn
2014-035224
Dewey Decimal
658.8
Dewey Edition
23
Genre
Business & Economics
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eBay item number:375296654240
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