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Microsoft Edge: Insider Strategies for Building Success by Bick, Julie

by Bick, Julie | PB | Good
Condition:
Good
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ... Read moreabout condition
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Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780671034146
Book Title
Microsoft Edge : Insider Strategies for Building Success
Item Length
9.2 in
Publisher
Atria Books
Publication Year
2001
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.5 in
Author
Julie Bick
Features
Reprint
Genre
Business & Economics
Topic
Industries / Computers & Information Technology, Personal Success, General, Management
Item Width
5.5 in
Item Weight
8 Oz
Number of Pages
192 Pages

About this product

Product Information

How did the team at Microsoft pioneer, build, and shepherd the company through exponential growth in a constantly changing market? How can you apply what they've discovered to your own career? Microsoft veteran Julie Bick reveals all the insider strategies in this invaluable book, packed with on-the-job insights and practical techniques. From vice presidents to front-line managers, Bick interviews Microsofties to learn how they: Launch new products and get the most out of not-so-new products Design websites and do business on the Internet Work with service agencies, dealers, coworkers, and the press Hire the best people they can and keep them happy

Product Identifiers

Publisher
Atria Books
ISBN-10
0671034146
ISBN-13
9780671034146
eBay Product ID (ePID)
1800496

Product Key Features

Book Title
Microsoft Edge : Insider Strategies for Building Success
Author
Julie Bick
Format
Trade Paperback
Language
English
Features
Reprint
Topic
Industries / Computers & Information Technology, Personal Success, General, Management
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Number of Pages
192 Pages

Dimensions

Item Length
9.2 in
Item Height
0.5 in
Item Width
5.5 in
Item Weight
8 Oz

Additional Product Features

Edition Description
Reprint
Reviews
The Orlando Sentinel (FL) What better way to learn the most cutting-edge business strategies than to take a glimpse behind the scenes of one of today's most successful companies? Bick...offers precisely this in her newest book., The Washington Times Possibly the most valuable business book of the year....The author is a gifted communicator who truly has something worth reading.
Table of Content
Contents Introduction 1. People: Hiring the Best and Keeping Them Hiring the Best New Employee Success Factors Hire the Person for Three Jobs, Not One Retaining the Stars When Making Changes, a Little Human Goes a Long Way Five Ways to Make Sure Your Employees Will Look for Another Job Don''t Wait until They Threaten to Leave (to Find Out What They Need to Stay) Be As Religious about Retention As You Are about Recruiting Turn Everyday Assignments into Employee Compensation Settlers vs. Pioneers Let the Pioneers Go a Little Wild Settlers Need to Innovate without Putting the Business in Jeopardy At Some Point, a Pioneering Project Turns into a Settler Business Competitors Can Teach You Interesting Things, and Not Just about Products Make Your Own Map of the Stars Employee Surveys Junior Boardroom: Training the Next Level Setting Up the Sales Force to Succeed Organizing Everything around Customers Data Analysis: Examining the Market, Setting Goals Creating Global Initiatives that Everyone Owns Setting Up Compensation to Meet Corporate Goals 2. Doing Business on the Web Don''t Abandon Your Web Site When It Is "Complete" Make It Sticky Walk through Your Web Site Get in Front of a Bad Experience Constant Product Improvements Use Your Customer Contacts Free Samples on the Web Your Web Site: Space for Quiet Reading or Place to Get Things Done? Building Your Community There Is No Manufacturing...or Is There? Advertising: No Time to Be Cute Communicating with Netiquette 3. New Products What a Dumb Idea? You Might Not Be the Right Person to Make That Statement Change the Center of Gravity Right Target and The Right Time Integration Day A Core Business Will Be Jealously Guarded Teaming Up with a Competitor to Enter a New Market Keeping It Simple Takes a Lot of Thought -- the Message Is the Message To Ship or Not to Ship.... 4. Not-So-New Products Momentum Releases and Other Tricks to Keep Your Product in the News Press Buddies Rapid Response Teams Momentum Press Releases Ride Someone''s Coattails to Get the Most Out of a Small Budget Create a Shadow Competition Who Is Your Competitor? Your Worst Critics Can Turn into Your Biggest Advocates A Defense So Strong It Becomes an Offense Just Because Customers Didn''t Ask for It, Doesn''t Mean They Don''t Want It Don''t Fix It, Feature It Shut Down and Salvage 5. The Partners You May Not Think of As Partners (Coworkers, Service Agencies, Dealers, the Press) Getting the Most Out of Your Hired Agencies Informative, Inspiring Input to Generate Creative Compelling Output Involve the Agency Early The Ad Team Should Create the Ad One Agency Doesn''t Fit All The Right-Flavored Carrot Along with the Properly Sharpened Stick In a New Job, Start with What You Already Know Absent Partners: Be Nice, Even When They''re Not in the Room Think You''ve Really Screwed Up? Managing through People''s Filters Starting with a Graceful Exit If Something''s Eating Up Your Time, Make Sure Your Boss Agrees on the Menu Let Your Boss Say No (to Other People) Keep the Pricing Simple so Your Distributors Can Concentrate on Selling the Product Epilogue
Copyright Date
2001
Target Audience
Trade
Dewey Decimal
658
Dewey Edition
21

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