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- Buy It NowCommercialising Celebrity Persona : Intellectual Property Law and Practice, H...
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Located in: Jessup, Maryland, United States
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- 96.8% positive feedback
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eBay item number:386109438029
Item specifics
- Condition
- Book Title
- Commercialising Celebrity Persona : Intellectual Property Law and
- ISBN
- 9781509966097
- Publication Year
- 2023
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Commercialising Celebrity Persona : Intellectual Property Law and Practice
- Item Height
- 0.6in
- Item Length
- 9.2in
- Publisher
- Bloomsbury Publishing
- Item Width
- 6.1in
- Item Weight
- 18.6 Oz
- Number of Pages
- 248 Pages
About this product
Product Information
This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-10
1509966099
ISBN-13
9781509966097
eBay Product ID (ePID)
10058374672
Product Key Features
Publication Name
Commercialising Celebrity Persona : Intellectual Property Law and Practice
Format
Hardcover
Language
English
Publication Year
2023
Type
Textbook
Number of Pages
248 Pages
Dimensions
Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
18.6 Oz
Additional Product Features
Lc Classification Number
K627.P477 2023
Table of Content
1. Introduction 2. Legal Regulation of Persona in the UK, New York, and California 3. What Influences Behaviour? 4. Dispute Resolution 5. Advertising Industry 6. Merchandising Industry 7. Film and Television Industry 8. Reality Sports Video Games 9. Conclusion
Target Audience
Scholarly & Professional
Topic
Entertainment, Intellectual Property / General, Contracts
Lccn
2023-019695
Dewey Decimal
346.01/2
Dewey Edition
23/Eng/20230728
Genre
Law
Item description from the seller
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eBay item number:386109438029
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free shipping | Free | United States | Economy Shipping | Estimated between Thu, Jun 20 and Mon, Jul 1 to 43230 |
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Seller feedback (342,903)
t***d (20)- Feedback left by buyer.
Past month
Verified purchase
Item was delivered as advertised however it was not delivered in a box which allowed it to receive some minor damage. Book was in 2 very durable form fitted vinyl/plastic bags which would have been great had then been placed in a box to protect it. Seller was very easy to discuss issue with and the damage is slight. I would buy again from this seller.
u***_ (98)- Feedback left by buyer.
Past 6 months
Verified purchase
Hermoso libro..!!!!!.. Muy bien cuidado e impecable empaquetado para envío. Realmente vale cada dólar gastado en el. Manejo y envío muy profesional. Excelente vendedor. Lo recomiendo por la calidad de sus productos, los precios, la comunicación sobre el desarrollo de mi orden y el manejo y envio. Gran experiencia de compra con este vendedor.
f***g (1846)- Feedback left by buyer.
Past month
Verified purchase
Not standard size, used; priced like new standard size. Seller refused to pay return shipping for not-standard item, not noted in listing. I learned not to buy a book without a listed size; could be anything.
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