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Experimentation Works: The Surprising Power of Business Experiments by Stefan H.

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781633697102
Book Title
Experimentation Works
ISBN
9781633697102
Publication Year
2020
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Experimentation Works: the Surprising Power of Business Experiments
Item Height
234mm
Author
Stefan H. Thomke
Publisher
Harvard Business Review Press
Item Width
155mm
Subject
Management, Business
Number of Pages
288 Pages

About this product

Product Information

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also key is that best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organisations prove that experimentation provides significant competitive advantage. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781633697102
eBay Product ID (ePID)
23046588002

Product Key Features

Author
Stefan H. Thomke
Publication Name
Experimentation Works: the Surprising Power of Business Experiments
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2020
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
155mm

Additional Product Features

Title_Author
Stefan H. Thomke
Country/Region of Manufacture
United States

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