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Ikonica : A Field Guide to Canada's Brandscape, Paperback by Hanna, Jeanette;... - Picture 1 of 1
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Ikonica : A Field Guide to Canada's Brandscape, Paperback by Hanna, Jeanette;...

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Like New
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Price:
US $31.28
ApproximatelyC $42.64
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Last updated on Feb 28, 2024 23:21:29 ESTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Book Title
Ikonica : A Field Guide to Canada's Brandscape
ISBN
9781553652755
Publication Year
2008
Type
Not Available
Format
Trade Paperback
Language
English
Publication Name
Ikonica : a Field Guide to Canada's Brandscape
Item Height
1in
Author
Alan Middleton, Jeanette Hanna
Item Length
10in
Publisher
Douglas AND Mcintyre (2013) LTD.
Item Width
8in
Item Weight
28.9 Oz
Number of Pages
224 Pages

About this product

Product Information

From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major business and cultural figures such as Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and William Thorsell (Royal Ontario Museum). The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make Ikonica as appealing to students of culture as to businesspeople, marketers, and corporate history buffs.

Product Identifiers

Publisher
Douglas AND Mcintyre (2013) LTD.
ISBN-10
1553652754
ISBN-13
9781553652755
eBay Product ID (ePID)
65684303

Product Key Features

Author
Alan Middleton, Jeanette Hanna
Publication Name
Ikonica : a Field Guide to Canada's Brandscape
Format
Trade Paperback
Language
English
Publication Year
2008
Type
Not Available
Number of Pages
224 Pages

Dimensions

Item Length
10in
Item Height
1in
Item Width
8in
Item Weight
28.9 Oz

Additional Product Features

Number of Volumes
1 Vol.
Reviews
Now here's the perfect way for any loyal citizen with a bent toward commerce to gear up for the Canada Day weekend. [ Jeannette Hanna & Alan Middleton ]...have teamed to produce one of the more handsomely packages business books of this or any other season, Ikonica ...While the core of the book is its treatment of brands...the wee essays ponder the notion of what is definably Canadian.
Copyright Date
2008
Topic
Graphic Arts / Branding & Logo Design, Marketing / General, Consumer Guides, International / General
Dewey Decimal
685.8/270971
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Design, Business & Economics, Référence

Item description from the seller

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t***d (20)- Feedback left by buyer.
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Item was delivered as advertised however it was not delivered in a box which allowed it to receive some minor damage. Book was in 2 very durable form fitted vinyl/plastic bags which would have been great had then been placed in a box to protect it. Seller was very easy to discuss issue with and the damage is slight. I would buy again from this seller.
Lego Star Wars Visual Dictionary : With Exclusive Star Wars Minifigure, Paper... (#355596074212)
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Hermoso libro..!!!!!.. Muy bien cuidado e impecable empaquetado para envío. Realmente vale cada dólar gastado en el. Manejo y envío muy profesional. Excelente vendedor. Lo recomiendo por la calidad de sus productos, los precios, la comunicación sobre el desarrollo de mi orden y el manejo y envio. Gran experiencia de compra con este vendedor.
Dinosaur Art II : The Cutting Edge of Paleoart, Hardcover by White, Steve (ED... (#364389862175)
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Not standard size, used; priced like new standard size. Seller refused to pay return shipping for not-standard item, not noted in listing. I learned not to buy a book without a listed size; could be anything.
Paco's Dreams by Fripp, Aj, Like New Used, Free shipping in the US (#364807465555)
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