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Mobile Marketing Management: Case Studies from Successful Practices by Hongbing
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ApproximatelyC $132.58
- Buy It NowMobile Marketing Management: Case Studies from Successful Practices by Hongbing
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Located in: Calgary, Alberta, Canada
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eBay item number:386873560669
Item specifics
- Condition
- ISBN-13
- 9780367141059
- Book Title
- Mobile Marketing Management
- ISBN
- 9780367141059
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Mobile Marketing Management : Case Studies from Successful Practices
- Item Height
- 0.9in
- Item Length
- 11in
- Publisher
- Productivity Press
- Item Width
- 8.5in
- Item Weight
- 52 Oz
- Number of Pages
- 444 Pages
About this product
Product Information
Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
Product Identifiers
Publisher
Productivity Press
ISBN-10
0367141051
ISBN-13
9780367141059
eBay Product ID (ePID)
18038301262
Product Key Features
Publication Name
Mobile Marketing Management : Case Studies from Successful Practices
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
444 Pages
Dimensions
Item Length
11in
Item Height
0.9in
Item Width
8.5in
Item Weight
52 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.H83 2019
Table of Content
Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content Management: Mobile Brand Management. Deep Content Management. Big Data Content Marketing. Superuser. Vital Few 214. Behavior Characteristics of the Superuser. Principles of Superuser Application. Law of Superuser Marketing. Space. Introduction to Marketing Space. Network Marketing Space. Mobile Marketing 4.0 - Mobile End-to-End Marketing. Mobile Marketing Space Communication. Mobile Marketing Strategy Management. Organizational Management. Experience Management. Relation Management. Word-of-Mouth Management. Global Marketing. Innovation is a Class. Background of Global Marketing. Trend of Global Marketing. Spiral Economics.
Copyright Date
2019
Topic
Mobile & Wireless Communications, Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing, Management
Lccn
2018-048377
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Technology & Engineering, Business & Economics
Item description from the seller
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eBay item number:386873560669
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
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Quality and hard to find book that won't be released 'til January 2025 in the U.S.A.
Fantastic price.
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Seller is a fantastic communicator and proactive in regards to tracking status. I'd definitely buy from them in the future.
t***r (91)- Feedback left by buyer.
Past 6 months
Verified purchase
I was pleasantly surprised by how soon I received this textbook given that it shipped from outside the U.S. It was packaged well with no damage. The price was right. And I greatly appreciated the communication informing me where the book was shipping from and including a tracking number. Overall, a positive experience, - online shopping the way it should be. I've bought books from this seller several times now without any complaints and will surely buy from them again. Thanks a lot!
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