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Sports and Entertainment Marketing, Student Edition by Kaser, Ken (Hardcover) - Picture 1 of 1
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Sports and Entertainment Marketing, Student Edition by Kaser, Ken (Hardcover)

Condition:
Good
“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
Price:
US $85.99
ApproximatelyC $118.30
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Last updated on Jun 09, 2024 13:03:35 EDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
ISBN
9780357124970
Subject Area
Education, Business & Economics, Sports & Recreation
Publication Name
Sports and Entertainment Marketing, Student Edition
Item Length
11.2 in
Publisher
Cengage Learning
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2021
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.9 in
Author
Ken Kaser, Dotty B. Oelkers
Item Width
8.7 in
Item Weight
40.9 Oz
Number of Pages
IX, 440 Pages

About this product

Product Information

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators.MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform todays students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357124979
ISBN-13
9780357124970
eBay Product ID (ePID)
22038311162

Product Key Features

Author
Ken Kaser, Dotty B. Oelkers
Publication Name
Sports and Entertainment Marketing, Student Edition
Format
Hardcover
Language
English
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2021
Type
Textbook
Subject Area
Education, Business & Economics, Sports & Recreation
Number of Pages
IX, 440 Pages

Dimensions

Item Length
11.2 in
Item Height
0.9 in
Item Width
8.7 in
Item Weight
40.9 Oz

Additional Product Features

Edition Number
5
LCCN
2022-304712
Intended Audience
College Audience
Lc Classification Number
Gv716
Edition Description
Student Edition,Revised Edition
Table of Content
1. What Is Sports and Entertainment Marketing?2. Putting the Customer First.3. Sports and Entertainment Means Business.4. The Wide World of Sports and Entertainment.5. Marketing-Information Management.6. The Product is Sports and Entertainment.7. Managing the Channels.8. The Economics of Supply and Demand.9. Sports and Entertainment Promotion.10. Promotional Planning.11. Selling Sports and Entertainment.12. The Marketing Game Plan.13. Sports and Entertainment Legal Issues.14. Business Ownership and Leadership.15. Scoring a Career.
Copyright Date
2022
Dewey Decimal
338.4/7796
Dewey Edition
23
Illustrated
Yes

Item description from the seller

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