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Flamin' Hot : La increíble historia real del ascenso de un hombre, de conserj...

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781644734322
Book Title
Flamin' Hot: la Increíble Historia Real Del Ascenso de un Hombre, de Conserje a Ejecutivo / Flamin' Hot: the Incredible True Story of One Man's Rise from Jan
Item Length
8.5in
Publisher
Penguin Random House Grupo Editorial
Publication Year
2021
Format
Trade Paperback
Language
Spanish
Item Height
0.6in
Author
Richard Montañez
Genre
Biography & Autobiography, Business & Economics
Topic
Leadership, Business
Item Width
5.5in
Item Weight
8.6 Oz
Number of Pages
336 Pages

About this product

Product Information

La inolvidable historia real de cómo un simple empleado de limpieza que trabajaba duro para llevar comida a su casa, inventó Flamin'' Hot Cheetos haciendo pruebas de sabor en secreto, rompiendo barreras y convirtiéndose en el primer ejecutivo latino de la compañía Frito-Lay. No se suponía que Richard Montañez tuviera grandes sueños y aspiraciones. Nacido en la pobreza, de padres migrantes y trabajadores agrícolas, dejó la escuela en el sexto grado, y finalmente tomó un trabajo limpiando pisos en la fábrica de Frito Lay y así dar de comer a su joven familia. Todo cambió cuando una noche, a los 28 años, Montañez tomó su futuro entre sus manos: usó la receta de salsa de chile de su esposa para condimentar una bolsa de Cheetos regulares. Luego de un intenso proceso de experimentación y pruebas en secreto, y una llamada increíblemente arriesgada al presidente de la empresa, rompiendo con todo protocolo, Montañez lanzó Flamin'' Hot Cheetos. Nunca se imaginó que recibiría ataques de discriminación, puñaladas por la espalda y hasta un intento de sabotaje por parte de un científico de primer nivel en Frito-Lay que quería frenar el nuevo producto antes que saliera al mercado, envidioso de que alguien sin educación formal más allá del sexto grado pudiera hacer su trabajo. Flamin'' Hot comparte la historia de cómo Montañez no solo irrumpió en la industria alimenticia con un sabor que el mercado recibió maravillosamente, sino que también sacudió una cultura corporativa en la que todos debían mantenerse en su propio carril. Este es un manual de empoderamiento para cualquiera que se encuentre atrapado en un trabajo sin futuro o que se enfrente a un sistema donde no ve avance y progreso para sí mismo. Flamin'' Hot brinda la esperanza de que nuestras circunstancias actuales no tengan que dictar nuestro futuro, abriendo un nuevo camino hacia el sueño americano. ENGLISH DESCRIPTION The unforgettable true story of how a janitor struggling to put food on the table invented Flamin'' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn''t supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay''s California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife''s recipe for chili sauce to season a bag of plain Cheetos he''d snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company''s CEO, breaking with protocol, Montañez launched Flamin'' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip''s explosive success. Flamin'' Hot shares the inside story of the world''s hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It''s also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin'' Hot provides hope that your present circumstances don''t have to dictate your future, carving a new path to the American Dream.

Product Identifiers

Publisher
Penguin Random House Grupo Editorial
ISBN-10
164473432x
ISBN-13
9781644734322
eBay Product ID (ePID)
13050385570

Product Key Features

Book Title
Flamin' Hot: la Increíble Historia Real Del Ascenso de un Hombre, de Conserje a Ejecutivo / Flamin' Hot: the Incredible True Story of One Man's Rise from Jan
Author
Richard Montañez
Format
Trade Paperback
Language
Spanish
Topic
Leadership, Business
Publication Year
2021
Genre
Biography & Autobiography, Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
8.5in
Item Height
0.6in
Item Width
5.5in
Item Weight
8.6 Oz

Additional Product Features

Target Audience
Trade

Item description from the seller

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Detailed seller ratings

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4.9
Reasonable shipping cost
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Shipping speed
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Communication
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Seller feedback (342,864)

t***d (20)- Feedback left by buyer.
Past month
Verified purchase
Item was delivered as advertised however it was not delivered in a box which allowed it to receive some minor damage. Book was in 2 very durable form fitted vinyl/plastic bags which would have been great had then been placed in a box to protect it. Seller was very easy to discuss issue with and the damage is slight. I would buy again from this seller.
u***_ (98)- Feedback left by buyer.
Past 6 months
Verified purchase
Hermoso libro..!!!!!.. Muy bien cuidado e impecable empaquetado para envío. Realmente vale cada dólar gastado en el. Manejo y envío muy profesional. Excelente vendedor. Lo recomiendo por la calidad de sus productos, los precios, la comunicación sobre el desarrollo de mi orden y el manejo y envio. Gran experiencia de compra con este vendedor.
f***g (1846)- Feedback left by buyer.
Past month
Verified purchase
Not standard size, used; priced like new standard size. Seller refused to pay return shipping for not-standard item, not noted in listing. I learned not to buy a book without a listed size; could be anything.

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