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Ackermann - Marketing Concept of FC Bayern Munich. Emotionality as Dri - M555z
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Item specifics
- Condition
- Fiction/Non-Fiction
- Non-Fiction
- Genre/Subject
- BUSINESS ECONOMICS / Sales Selling / General
- Brand
- NA
- Weight
- 0.06
- Style
- NA
- Title
- The Marketing Concept of FC Bayern Munich. Emotionality as Driver
- Release Title
- The Marketing Concept of FC Bayern Munich. Emotionality as Driver
- Record Grading
- New
- Sleeve Grading
- New
- Platform
- NA
- Size
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- Film/TV Title
- The Marketing Concept of FC Bayern Munich. Emotionality as Drive
- Colour
- NA
- Material
- NA
- Department
- NA
- Binding Type
- Perfect
- Item Length
- 210.06
- Main Stone
- NA
- Connectivity
- NA
- Model
- NA
- ISBN
- 9783656695714
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Marketing Concept of Fc Bayern Munich. Emotionality As Driver of Success
- Item Height
- 210mm
- Publisher
- Grin Publishing
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 64g
- Number of Pages
- 38 Pages
About this product
Product Information
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, FOM Hochschule fur Oekonomie und Management gemeinnutzige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The football club FC Bayern Munich is one of the global players in the business of football. The FC Bayern Munich AG is the leading football company in Germany, that is dominating the German football league not only sportive but also economical. The club could win in the season 2012/13 the historical treble. As the first club in German history they could celebrate the winning of the German championship, the DFB-cup and the UEFA champions league cup in one season. It was the greatest success of the club ever. The effects of the success are the rising interest on Bayern Munich in the country and all over the world. Revenues through staying in and winning the competitions (including matchday and broadcast) increased and the attractiveness especially of merchandising articles boosted in unknown heights. Furthermore the number of membership, the image and the brand value of FC Bayern Munich and of the German Bundesliga raised worldwide. In 2012/13 FC Bayern Munich could present for the first time sales over 400 millions of Euro. Especially to create financial benefit out of sportive success is one of the objectives Bayern Munich could transform in the business. The financial success is an important objective of all companies and also each sportive business. One essential part to reach this goal is the marketing concept. In this assignment the marketing concept of Bayern Munich with the emotionality as a driver of success, especially in football market, is shown. Within that not only the success of FC Bayern Munich and its impacts on the national and international football market are presented but also the marketing concept of the most successful football club in Germany is analysed. This includes the anal
Product Identifiers
Publisher
Grin Publishing
ISBN-13
9783656695714
eBay Product ID (ePID)
239475779
Product Key Features
Publication Name
The Marketing Concept of Fc Bayern Munich. Emotionality As Driver of Success
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
38 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
64g
Additional Product Features
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 343612519
Seller assumes all responsibility for this listing.
eBay item number:386971528969
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