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Last updated on Jun 16, 2025 10:09:45 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Fiction/Non-Fiction
Non-Fiction
Genre/Subject
BUSINESS ECONOMICS / Management
Brand
NA
Weight
0.05
Style
NA
Title
The Facebook acquisition of Instagram. A Case Study
Release Title
The Facebook acquisition of Instagram. A Case Study
Record Grading
New
Sleeve Grading
New
Platform
NA
Size
NA
Film/TV Title
The Facebook acquisition of Instagram. A Case Study
Colour
NA
Material
NA
Department
NA
Binding Type
Perfect
Item Length
210.06
Main Stone
NA
Metal Purity
NA
Metal
NA
Connectivity
NA
Model
NA
ISBN
9783656680321

About this product

Product Information

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, , Sprache: Deutsch, Abstract: On April 9th 2012 Facebook announced its acquisition of the application Instagram for nearly $1 billion including $300 million in cash and the rest in stock. The acquisition was finalized on September 6th with an offer of $736 million. In this case study we want to examine what the reasons of Facebook were to spend such an amount of resources and especially what the acquisition means for Facebook's long-term strategy. We are going to tackle this research question in the following way: 1. We will introduce shortly the advertisement industry to the reader and explain what the typical common/shared strategies are for different parts of the industry (e.g. social network websites, radio, television, papers etc.) 2. Afterwards the strategy of Facebook before the acquisition will be elaborated so that a comparison can be made with the overall advertising strategy and how this made Facebook so popular. 3. The acquisition event: 3.1 First an analysis will be made of the reason behind the acquisition of Instagram (Facebook was going IPO in may or was the acquisition purely strategical for long-term ends, maybe both?) 3.2 What was the reason behind the fast and high valued acquisition? The bidding was quite high, was this for strategical purposes? (Gaining Instagram faster might mean faster innovation/integration. ) 4. Analysis of the possible changes in the strategy of Facebook after the acquisition and application of 5D and 7D analysis. 5. Finally we will give a conclusion/evaluation about the event and make propositions of long-term strategic recommendations based on 5D and 7D analysis made in the previous section.

Product Identifiers

Publisher
Grin Publishing
ISBN-13
9783656680321
eBay Product ID (ePID)
239099789

Product Key Features

Subject
Management
Publication Year
2014
Number of Pages
24 Pages
Publication Name
The Facebook Acquisition of Instagram. a Case Study
Language
German
Type
Textbook
Author
Christian Lutkemeyer, Samet Mercan, Josua Flath
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
45 g
Item Width
148 mm

Additional Product Features

Title_Author
Samet Mercan, Josua Flath, Christian Lutkemeyer

Item description from the seller

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