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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable
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Located in: Fairfield, Ohio, United States
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Item specifics
- Condition
- ISBN-13
- 9780471618737
- Type
- NA
- Publication Name
- NA
- ISBN
- 9780471618737
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047161873X
ISBN-13
9780471618737
eBay Product ID (ePID)
27038257020
Product Key Features
Book Title
Guerrilla Marketing for Consultants : Breakthrough Tactics for Winning Profitable Clients
Number of Pages
304 Pages
Language
English
Publication Year
2004
Topic
Marketing / General, Careers / General, Consulting
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
13.2 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-042253
Dewey Edition
22
Dewey Decimal
001/.068/8
Table Of Content
Acknowledgments. Introduction. PART I: MARKETING FOR CONSULTANTS THE GUERRILLA WAY. Chapter 1. Why Consultants Need Guerrilla Marketing. Chapter 2. What Is Guerrilla Marketing for Consultants? Chapter 3. Thirteen Guerrilla Marketing Secrets. Chapter 4. Anatomy of a Marketing Plan. Chapter 5. The Guerrilla's Marketing Road Map. PART II: GUERRILLA MARKETING AT WORK. Chapter 6. Beyond Web Sites: Create a Client-Centered Web Presence. Chapter 7. Boost Your Web Presence with a Zine. Chapter 8. Talking Heads: The Cost of Free Publicity. Chapter 9. When It Pays to Advertise. Chapter 10. Write This Way. Chapter 11. Five Steps to a Winning Speech. Chapter 12. Book Publishing: The Guerrilla's 800-Pound Gorilla. Chapter 13. Survey Said! Make Surveys and Proprietary Research Work. Chapter 14. The Power of Giving Back. PART III: GUERRILLA SELLING FOR CONSULTANTS. Chapter 15. All Projects Are Not Created Equal. Chapter 16. "Send Me a Proposal": Create Proposals That Win. Chapter 17. The Price Is Right. Chapter 18. The Guerrilla's Competitive Edge. Chapter 19. After the Sale: Selling While Serving. PART IV: PULLING IT ALL TOGETHER. Chapter 20. Put Your Plan into Action. Notes. Resource Guide. About the Authors. Index.
Synopsis
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add., Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994., Proven guerrilla marketing tactics specifically designed for consultants Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy instead of money to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting. "Wow! If you're the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who's serious about being a consultant." Seth Godin, author of Free Prize Inside "Great consultants don't just talk about marketing, they do it every day. That's why they win. Follow the marketing advice in this book, and you'll outsell, outperform, and outlast your competitors." Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar "Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics." Harry Mills, author of The Rainmaker's Toolkit and Artful Persuasion
LC Classification Number
HF5415.L4762 2004
Item description from the seller
Seller feedback (1,054,053)
- r***r (2960)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (13)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past monthVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
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Seller feedback (1,054,053)
- r***r (2960)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (13)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past monthVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!