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Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords b
US $62.10
ApproximatelyC $85.57
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Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s listing for full details.
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Located in: Fairfield, Ohio, United States
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Estimated between Thu, Aug 14 and Wed, Aug 20 to 94104
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eBay item number:388211023816
Item specifics
- Condition
- ISBN-13
- 9781138948587
- Book Title
- Optimizing AdWords
- ISBN
- 9781138948587
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
1138948586
ISBN-13
9781138948587
eBay Product ID (ePID)
219161355
Product Key Features
Number of Pages
358 Pages
Language
English
Publication Name
Optimizing Adwords : a Guide to Using, Mastering, and Maximizing Google Adwords
Publication Year
2016
Subject
Marketing / General, Communication Studies, E-Commerce / Internet Marketing, Web / Search Engines, Advertising & Promotion
Type
Textbook
Subject Area
Computers, Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
18.4 Oz
Item Length
9 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2015-027895
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
Preface Introduction What AdWords Offers How AdWords Works Key Concepts of Ads Getting Started Setting Up, Monitoring and Growing Your Search Network Campaigns Setting Up, Monitoring and Growing Your Display Network Campaigns Tools & Reports Glossary Index
Synopsis
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients' products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.
LC Classification Number
HF6146.I58M55 2015
Item description from the seller
Seller feedback (1,054,891)
- w***i (873)- Feedback left by buyer.Past monthVerified purchaseAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past 6 monthsVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
Seller feedback (1,054,891)
- w***i (873)- Feedback left by buyer.Past monthVerified purchaseAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past 6 monthsVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!