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People Don't Buy What You Sell by Butler, Martin Paperback Book The Cheap Fast

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
People Don't Buy What You Sell
Book Title
People Don't Buy What You Sell
ISBN
1852524979
EAN
9781852524975
Binding
Paperback / softback
Date of Publication
2005-04-20
Release Title
People Don't Buy What You Sell
Artist
Butler, Martin
Brand
N/A
Colour
N/A

About this product

Product Information

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.

Product Identifiers

Publisher
Management Books 2000 LTD
ISBN-13
9781852524975
eBay Product ID (ePID)
89667012

Product Key Features

Subject
Management, Marketing, Business
Publication Year
2005
Number of Pages
240 Pages
Publication Name
People Don't Buy What You Sell
Language
English
Type
Textbook
Author
Martin Butler
Format
Paperback

Dimensions

Item Height
210 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Martin Butler

Item description from the seller

Seller business information

VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
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World of Books Ltd

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company ...
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