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UnMarketing: Everything Has Changed and Nothing, Stratten, Stratten+=
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ApproximatelyC $44.92
- Buy It NowUnMarketing: Everything Has Changed and Nothing, Stratten, Stratten+=
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Located in: NY, United States
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Estimated between Sat, May 11 and Thu, May 16 to 43230
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- 97.9% positive feedback
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eBay item number:392507935195
Item specifics
- Condition
- PublishedOn
- 2016-11-29
- ISBN
- 9781119335009
- EAN
- 9781119335009
- Book Title
- Unmarketing : Everything Has Changed and Nothing Is Different
- Item Length
- 8.7in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / General, E-Commerce / Internet Marketing, Sales & Selling / General
- Item Width
- 5.8in
- Item Weight
- 12.8 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
UnMarket to build trust and make lifelong customers In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing , you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119335000
ISBN-13
9781119335009
eBay Product ID (ePID)
227656879
Product Key Features
Book Title
Unmarketing : Everything Has Changed and Nothing Is Different
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / General, E-Commerce / Internet Marketing, Sales & Selling / General
Publication Year
2016
Genre
Business & Economics
Number of Pages
304 Pages
Dimensions
Item Length
8.7in
Item Height
0.9in
Item Width
5.8in
Item Weight
12.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.55.S76 2016
Edition Description
Revised Edition
Edition Number
2
Table of Content
Introduction xi 1 Everything Has Changed and Nothing is Different 1 2 The Hierarchy of Buying 3 3 A Word on Experts 7 4 Trust Gap 11 5 ROD: Return on Donuts 15 6 Restaurant That Didn't Get It 19 7 Cold-Calling 23 8 Aiming Your Company at the Bottom of the Barrel 27 9 Pull and Stay 33 10 Reasons Why Companies Don't Use Social Media 37 11 Social Media (Social Currency as Well) 39 12 Twitter versus Facebook versus LinkedIn 43 13 Social Media Platforming 47 14 UnPodcasting 53 15 HARO 57 16 The Game Has Changed: Immediacy and Relevancy 59 17 Publicized Customer Service 63 18 Don't Bank on the Bold 69 19 Seven Deadly Social Media Sins 73 20 The Millennials Are Coming 81 21 How Twitter Changed Scott's Business 85 22 Tassimo 91 23 Domino's--Word of Mouth: Mouths Are Moving . . . 95 24 Naked Pizza 99 25 Don't Feed the Trolls 101 26 Social Media for Social Good 105 27 Your Website--Old School versus New School 113 28 Your Captcha is Craptcha 123 29 Experience Gap 127 30 Raising and Keeping the Bar High--Cirque 131 31 Stirring Coffee 135 32 Using "Stop Start Continue" 143 33 Zappos 147 34 Rockport 153 35 FreshBooks 155 36 Why You Can't Learn from Millionaires 159 37 Authenticity and Transparency 163 38 For Whom the Bell Mobility Tolls 167 39 Scott's Transparency on Twitter 175 40 Your Transparency 177 41 Affiliates 179 42 Testimonials 183 43 Best Sellers 187 44 Why Being a Work-at-Home Mom is Bad for Business 189 45 Hello? Walmart? 193 46 Idea Creation 197 47 Idea Delivery 201 48 Doing In-Person Seminars 207 49 Tele-Seminars (now Webinars) 213 50 Viral Marketing 217 51 Video 227 52 Be Prepared for Success 235 53 Undercover UnMarketing 241 54 Putting It into Practice 247 55 Lush 251 56 Trade Shows 253 57 Social Media at Trade Shows 261 58 UnNetworking: Why Networking Events Are Evil 265 59 The Awesomeness of Being a 2.0 Author 269 60 The UnTour 273 61 The UnEnd 277 Index 279
Copyright Date
2016
Lccn
2016-032568
Dewey Decimal
658.802
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:392507935195
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!