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Build a Brand in 30 Days: With Simon Middleton,, Middleton+=
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ApproximatelyC $42.24
- Buy It NowBuild a Brand in 30 Days: With Simon Middleton,, Middleton+=
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Located in: NY, United States
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- 98% positive feedback
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eBay item number:392509705148
Item specifics
- Condition
- PublishedOn
- 2010-04-13
- ISBN
- 9781907312427
- EAN
- 9781907312427
- Book Title
- Build a Brand in 30 Days : with Simon Middleton, the Brand Strategy Guru
- Item Length
- 8.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2010
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- Marketing / General, Personal Success
- Item Width
- 6.7in
- Item Weight
- 17.6 Oz
- Number of Pages
- 368 Pages
About this product
Product Information
You dont need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1907312420
ISBN-13
9781907312427
eBay Product ID (ePID)
102941430
Product Key Features
Book Title
Build a Brand in 30 Days : with Simon Middleton, the Brand Strategy Guru
Format
Trade Paperback
Language
English
Topic
Marketing / General, Personal Success
Publication Year
2010
Genre
Business & Economics
Number of Pages
368 Pages
Dimensions
Item Length
8.2in
Item Height
0.7in
Item Width
6.7in
Item Weight
17.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.1255
Table of Content
Introduction. DAY 1 What your brand is and what your brand isn't. DAY 2 Your brand benchmark test. DAY 3 Finding your authentic purpose. DAY 4 Ambition and desire: what do you actually want from this? DAY 5 From personal ambitions to rational intent: brand strategy REAL BRAND STORY: bpha. DAY 6 Talent: recognizing it and developing it. DAY 7 Establishing your brand values. REAL BRAND STORY: Adnams. DAY 8 Putting your brand in context: finding out what's out there. DAY 9 and 10 Use your imagination. REAL BRAND STORY: BeWILDerwood. DAY 11 Who don't you want to sell to? DAY 12 Exploring your brand through the six-legged spider. DAY 13 Refining your unique brand essence. DAY 14 Understanding brand 'positioning'. REAL BRAND STORY: Bray's Cottage Pork Pies. DAY 15 Creating the narrative. THE EXPERT VIEW: Tracy Kenny, Aviva. DAY 16 Your brand name: how to get it right and how to avoid pitfalls. REAL BRAND STORY: Voluntary Norfolk. DAY 17 Creating the internal brand positioning statement. DAY 18 Shaping the external brand positioning line. REAL BRAND STORY: Anthony Nolan. DAY 19 Nurturing your greatest resource: you. DAY 20 Do-it-yourself media relations. THE EXPERT VIEW: Gordon Maw, MAW Communications. REAL BRAND STORY: Jess Morgan. DAY 21 How not to waste your advertising budget. THE EXPERT VIEW: Chris Murphy, Chairman, balloon dog. DAY 22 Making your brand come alive online. THE EXPERT VIEW: Mark Cook, Marketing Director, Further Search Marketing. THE EXPERT VIEW: Stephanie Diamond, President, Digital Media Works, Inc. THE EXPERT VIEW: Fiona Ryder, Chief Executive Offi cer, StreamExchange. DAY 23 A brilliant brand at every touch-point. REAL BRAND STORY: Mr. Site. DAY 24 Design matters. THE EXPERT VIEW: Scott Poulson, founder of Special Design Studio. DAY 25 Your personal brand behaviour. DAY 26 How to get your staff to live your brand. THE EXPERT VIEW: Caroline Rust, owner of WorkShopsWork. DAY 27 Why cheaper isn't always better. DAY 28 What to do when your brand gets things wrong. DAY 29 Brand extension: opportunities and dangers. REAL BRAND STORY: What makes Pret special? DAY 30 Next steps. MY REAL BRAND STORY: Hemsby & Newport. References and further reading. Real Brand Story and Expert View Contributors. Brand Strategy Guru Speaking and Consultancy.
Copyright Date
2010
Lccn
2009-054397
Dewey Decimal
658.8/27
Intended Audience
Trade
Dewey Edition
22
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:392509705148
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!
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