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Origination: The Geographies of Brands and Branding (RGS-IBG Book Series) by Pi

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Last updated on Jan 08, 2022 18:23:24 ESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Origination: The Geographies of Brands and Branding (RGS-IBG Book
ISBN
9781118556405
EAN
9781118556405
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Origination: the Geographies of Brands and Branding
Item Height
228mm
Author
Andy Pike
Publisher
John Wiley & Sons INC International Concepts
Item Width
153mm
Subject
Marketing
Item Weight
322g
Number of Pages
248 Pages

About this product

Product Information

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118556405
eBay Product ID (ePID)
213138608

Product Key Features

Author
Andy Pike
Publication Name
Origination: the Geographies of Brands and Branding
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
248 Pages

Dimensions

Item Height
228mm
Item Width
153mm
Item Weight
322g

Additional Product Features

Title_Author
Andy Pike
Series Title
Rgs-Ibg Book Series
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 858 5123 06
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_***o (690)- Feedback left by buyer.
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Ex-lib book as described, but apparently never issued and in pristine internal condition with no signs of use. Excellent purchase and great value. Properly packed and quickly received; many thanks indeed!
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Fair price, great condition as advertised, very well packaged and speedy delivery. Couldn’t ask for me, will buy again.
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Excellent value for money this book arrived quickly and was well packaged- recommend seller

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