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Strategic Design: Applying Design Thinking to I, Nixon..

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2015-12-03
Title
Strategic Design: Applying Design Thinking to Innovation in Prod
ISBN
9781628924701
EAN
9781628924701
Publication Year
2015
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Strategic Design Thinking : Innovation in Products, Services, Experiences and Beyond
Item Height
0.6in
Author
Joseph H. Hancock II
Item Length
10.1in
Publisher
Bloomsbury Academic & Professional
Item Width
7.4in
Item Weight
17.6 Oz
Number of Pages
256 Pages

About this product

Product Information

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Product Identifiers

Publisher
Bloomsbury Academic & Professional
ISBN-10
1628924705
ISBN-13
9781628924701
eBay Product ID (ePID)
201688170

Product Key Features

Author
Joseph H. Hancock II
Publication Name
Strategic Design Thinking : Innovation in Products, Services, Experiences and Beyond
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Length
10.1in
Item Height
0.6in
Item Width
7.4in
Item Weight
17.6 Oz

Additional Product Features

Lc Classification Number
Hd53.S757 2015
Table of Content
Preface Part I: The Why Chapter 1: Theoretical Context by Alison Rieple Chapter 2: Relating Semiotics, Hyperreality, and Meaning to Design by Joseph Hancock Chapter 3: Manifestations of Design by Valerie Jacobs and Michael Wintrob Part II: The How Chapter 4: Framing the Problem by Steve Wilcox Chapter 5: Tools for Strategic Design by Cindy Tripp Chapter 6: Models & Frameworks: The Impact of Strategic Design on How Organizations Innovate by Michelle Miller Part III: The What Chapter 7: Transition Design: System Shifting by Sarah B. Brooks Chapter 8: Service Design in Action by Natalie Nixon Chapter 9: Value Creation in Business through Design Thinking by Manoj Fenelon Conclusion: The Future of Work Bibliography Index
Copyright Date
2015
Target Audience
College Audience
Topic
Personal Success, General, Creativity, Organizational Development
Lccn
2015-019185
Dewey Decimal
658.4094
Dewey Edition
23
Illustrated
Yes
Genre
Design, Self-Help, Business & Economics

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