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The Innovator's Field Guide: Market Tested Meth, Skarzynski, Crosswhite+=

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eBay item number:392985583639
Last updated on May 09, 2024 15:58:03 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2014-04-15
ISBN
9781118644300
EAN
9781118644300
Book Title
Innovator's Field Guide : Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
Item Length
9.9in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2014
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
David Crosswhite, Peter Skarzynski
Genre
Technology & Engineering, Business & Economics
Topic
Personal Success, General, Management Science, Organizational Development
Item Width
7.9in
Item Weight
20 oz
Number of Pages
288 Pages

About this product

Product Information

A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in todays hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118644301
ISBN-13
9781118644300
eBay Product ID (ePID)
170207443

Product Key Features

Book Title
Innovator's Field Guide : Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
Author
David Crosswhite, Peter Skarzynski
Format
Trade Paperback
Language
English
Topic
Personal Success, General, Management Science, Organizational Development
Publication Year
2014
Genre
Technology & Engineering, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9.9in
Item Height
0.7in
Item Width
7.9in
Item Weight
20 oz

Additional Product Features

Lc Classification Number
Hd45
Table of Content
1 Setting Context 1 About This Field Guide 1 The Innovation Challenges 3 Principles of Innovation 7 As You Read The Guide 11 2 Raising Your Innovation IQ Through Insight-Driven Innovation 13 What Is a "Great Insight"? 14 Five Insight Types 16 Key Take-Aways 52 3 Enabling Breakthrough Innovation 53 Bringing Strategic Focus to Your Efforts: Innovation Architecture 69 Key Take-Aways 72 4 From Nascent Idea to Business Concept 73 Changing Your Mind-Set About the Innovation Process 74 The SEI Approach 76 Using an Iterative Learning Process 87 Don't Take Opportunity Elaboration and Framing for Granted 88 Fast-Tracking Opportunities When You Believe Speed to Market Is Critical 89 Key Take-Aways 91 Enabling Breakthrough Innovations Through Insight Combinations 54 Domaining: Building a Pipeline of Related Concepts 57 5 Propelling Fast Innovation 93 Engaging the Organization Through Focused Innovation Challenges 95 Innovation Accelerators 106 Open Innovation: Moving Faster Than Your Internal Development 108 Key Take-Aways 115 Postlaunch Innovation Pioneers: Select Case Examples 157 Postlaunch Innovation Issues to Anticipate 161 Key Take-Aways 163 6 Experimentation and De-Risking 117 Framing Risk to Manage It 119 Defining Your Learning Path 120 Developing Your Experimentation Agenda 123 Experimentation in Action 132 Key Take-Aways 136 7 Innovating While in Market 139 Innovating While Flying the Plane 140 Principles to Guide Postlaunch Innovation 141 Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning 142 Translating Insights into Action 150 Continue to Experiment for Postlaunch Learning and Revision 154 Postlaunch Innovation: Illustrative Design Approaches 154 8 Organizing for Innovation 165 A Framework for Organizing the Elements of Innovation 166 Design Principles for Organizing for Innovation 167 The Organizing Elements 172 Case Examples: Organizing for Innovation 189 Key Take-Aways 198 9 Leading Innovation 199 Leading Innovation from the Top 200 Driving Leadership Engagement in Innovation 204 An Example of Innovation Leadership Engagement 206 Leading Innovation from the Top: Who's on Point? 210 Top Leadership as an Indispensable Element 212 Leading from Within: Grassroots-Led Innovation 213 Key Take-Aways 218 10 Getting Started 219 Designing from Outcomes Back 220 Different Types of Innovation Outcomes 221 High-Level Designs for Frequently Desired Outcomes 223 Getting Started: Assembling the Team 237 Assessing Issues and Approach: Innovation Assessment and Design 239 Before You Begin: Some Additional Tips 244 Key Take-Aways 245 11 Conclusion and Looking Ahead 247 Flexible, Reconfigurable Techniques for Addressing Innovation Challenges 249 Be Alert for Common Pitfalls 251 Notes 255 Acknowledgments 265 About the Authors 269 Index 271
Copyright Date
2014
Intended Audience
Trade
Illustrated
Yes

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  • GB 724498118
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