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The Business of iPhone App Development: Making and Marketing App
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Located in: NY, United States
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Estimated between Mon, May 13 and Fri, May 17 to 43230
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- 97.9% positive feedback
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eBay item number:394010718258
Item specifics
- Condition
- Title
- The Business of iPhone App Development: Making and Marketing App
- ISBN
- 9781430227335
- EAN
- 9781430227335
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Business of iPhone App Development : Making and Marketing Apps That Succeed
- Features
- New Edition
- Item Length
- 9.3in
- Publisher
- Apress L. P.
- Item Width
- 7.5in
- Item Weight
- 27.1 Oz
- Number of Pages
- 408 Pages
About this product
Product Information
The mobile landscape is very different than it was just a few years ago. The iPhone's powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through their actions that apps are how they want to consume content on mobile devices. The rapid change in the mobile landscape provides an excellent opportunity for entrepreneurship. In June 2008, I left a nearly four-year tenure at Apple because on the eve of the App Store launch, I felt the old guard of the mobile industry, who had been the gatekeepers, were about to lose their stranglehold, giving way to a new generation of entrepreneurs. My adventure in the iPhone space has been highly rewarding emotionally, intellectually, and, yes, financially. I have also never worked harder in my life. My firm, Double Encore, has been offering iPhone consulting and development services since July 2008. Since that time, I have met with a countless number of perspective clients from individuals to large brands. There is no shortage of enthusiasm and optimism. Yet the App Store is not the fountain of youth. Nor can it turn coal into gold. There are many more failures than successes in this young market.
Product Identifiers
Publisher
Apress L. P.
ISBN-10
1430227338
ISBN-13
9781430227335
eBay Product ID (ePID)
78395830
Product Key Features
Publication Name
Business of iPhone App Development : Making and Marketing Apps That Succeed
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2010
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Length
9.3in
Item Width
7.5in
Item Weight
27.1 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf4999.2-6182
Edition Description
New Edition
Table of Content
Seeing the Big Picture in a Crowded App Store Marketplace.- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research.- Protecting Your Intellectual Property.- Your iPhone App Is Your Most Powerful Marketing Tool.- Money for Nothing: When It Pays to Be Free.- Exploring New Business Models with In-App Purchase and Affiliate Programs.- Testing and Usability: Putting Your Best Foot Forward.- Get the Party Started! Creating a Prerelease Buzz.- Keys to the Kingdom: The App Store Submission Process.- Increasing Awareness for Your iPhone App.
Copyright Date
2010
Topic
Software Development & Engineering / General, Operating Systems / Apple (Mac OS & iOS), Hardware / Mobile Devices, Programming / Macintosh, Management Science
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:394010718258
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Mon, May 13 and Fri, May 17 to 43230 |
| Handling time |
|---|
| Will usually ship within 2 business days of receiving cleared payment. |
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Sales tax for an item #394010718258
Sales tax for an item #394010718258
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| After receiving the item, contact seller within | Refund will be given as |
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| 30 days after the buyer receives it | Money Back |
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!
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