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AdValue
Condition:
2 available
Shipping:
Located in: NY, United States
Delivery:
Estimated between Fri, Jun 21 and Fri, Jun 28 to 43230
Returns:
Payments:
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Seller information
- 97.9% positive feedback
Registered as a Business Seller
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eBay item number:394297377201
Item specifics
- Condition
- Title
- AdValue
- ISBN
- 9780750655019
- EAN
- 9780750655019
- Subject Area
- Business & Economics, Référence
- Publication Name
- Advalue
- Item Length
- 9.2 in
- Publisher
- Routledge
- Subject
- Consumer Guides, General, Advertising & Promotion
- Publication Year
- 2003
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Width
- 6.2 in
- Item Weight
- 17.6 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
Product Identifiers
Publisher
Routledge
ISBN-10
0750655011
ISBN-13
9780750655019
eBay Product ID (ePID)
2272570
Product Key Features
Publication Name
Advalue
Format
Trade Paperback
Language
English
Subject
Consumer Guides, General, Advertising & Promotion
Publication Year
2003
Type
Not Available
Subject Area
Business & Economics, Référence
Number of Pages
256 Pages
Dimensions
Item Length
9.2 in
Item Height
0.6 in
Item Width
6.2 in
Item Weight
17.6 Oz
Additional Product Features
LCCN
2002-043685
Lc Classification Number
Hf5801
Table of Content
How advertising impacts on profitability; How advertising impacts on share price; Advertising and profitability: the long-term returns; How advertising affects shareholder value; How advertising drives sales and profit; How advertising impacts the sales process; How advertising motivates the workforce; How online advertising can produce measurable business effects; Advertising during a recession; How advertising affects customer loyalty; Role of advertising in the total communications mix; Tangible demonstrations of the advertising contribution; The advertising contribution to brand preference; How advertising affects brand value; Advertising & the long-term success of the premium brand; How advertising works for corporate brands; Advertising and the non-conventional brand.
Copyright Date
2003
Target Audience
College Audience
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:394297377201
Shipping and handling
Item location:
NY, United States
Ships to:
Worldwide
Excludes:
Alaska/Hawaii, Argentina, Barbados, Brazil, China, French Guiana, French Polynesia, Guadeloupe, Ireland, Libya, Martinique, Mexico, New Caledonia, Puerto Rico, Reunion, Russian Federation, South Africa, Ukraine, United Kingdom, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 21 and Fri, Jun 28 to 43230 |
| Handling time |
|---|
| Will usually ship within 2 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #394297377201
Sales tax for an item #394297377201
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The buyer is responsible for return shipping costs.
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Seller feedback (514,465)
e***n (415)- Feedback left by buyer.
Past month
Verified purchase
Great prices. Book as described!! Quick processing and excellent communication. Great packaging and delivery to shipping!! Excellent choice in shipper!! Was able to track the progress of package ETA. Package actually arrived early!! THANK YOU!! AWESOME AAA+++ Service!!! Highly recommend this seller!! Will buy from you again!!
s***t (200)- Feedback left by buyer.
Past 6 months
Verified purchase
Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
-***u (1367)- Feedback left by buyer.
Past 6 months
Verified purchase
Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.