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Dangerous Designs: Asian Women Fashion the Diaspora Economies: By Bhachu, Par...

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eBay item number:394895377715
Last updated on May 11, 2024 03:43:38 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780415072212
Book Title
Dangerous Designs : Asian Women Fashion the Diaspora Economies
Item Length
9.3 in
Publisher
Routledge
Publication Year
2003
Format
Uk-B Format Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Parminder Bhachu
Genre
Design, Social Science
Topic
Fashion & Accessories, Anthropology / Cultural & Social, Anthropology / General, Customs & Traditions
Item Width
6.3 in
Item Weight
11.2 Oz
Number of Pages
208 Pages

About this product

Product Information

In late-1990s Britain, the salwaar-kameez or 'Punjabi suit' emerged as a high-fashion garment. Popular both on the catwalk and on the street, it made front-page news when worn by Diana, Princess of Wales and by Cherie Booth, the wife of UK Prime Minister Tony Blair. In her ethnography of the local and global design economies established by Asian women fashion entrepreneurs, Parminder Bhachu focuses on the transformation of the salwaar-kameez from negatively coded 'ethnic clothing' to a global garment fashionable both on the margins and in the mainstream. Exploring the design and sewing businesses, shops and street fashions in which this revolution has taken place, she shows how the salwaar-kameez is today at the heart of new economic micro-markets which themselves represent complex, powerfully coded means of cultural dialogue and racial politics. The innovative designs of second-generation British Asian women are drawn from characteristically improvisational migrant cultural codes. Through their hybrid designs and creation of new aesthetics, these women cross cultural boundaries, battling with racism and redefining both Asian and British identities. At the same time, their border-crossing commercial entrepreneurship produces new diaspora economies which give them control over many economic, aesthetic, cultural and technological resources. In this way, the processes of global capitalism are gendered, racialized and localized through the interventions of diasporic women from the margins.

Product Identifiers

Publisher
Routledge
ISBN-10
0415072212
ISBN-13
9780415072212
eBay Product ID (ePID)
580171

Product Key Features

Book Title
Dangerous Designs : Asian Women Fashion the Diaspora Economies
Author
Parminder Bhachu
Format
Uk-B Format Paperback
Language
English
Topic
Fashion & Accessories, Anthropology / Cultural & Social, Anthropology / General, Customs & Traditions
Publication Year
2003
Illustrator
Yes
Genre
Design, Social Science
Number of Pages
208 Pages

Dimensions

Item Length
9.3 in
Item Height
0.6 in
Item Width
6.3 in
Item Weight
11.2 Oz

Additional Product Features

Lc Classification Number
Tt504.B43 2003
Reviews
'Parminder Bhachu is the most authentic and imaginative intellectual of the diaspora that I have come across. Parminder is on the cutting edge - a sophisticated analyzer of multilayered identities and cultural locations . . . and wears great salwar-kameezes too.'- Gurinder Chadha, Director of Bend it Like Beckham, Bhaji on the Beach and What's Cooking 'Simply put, this is must read for any Asian Womanreader ... Buy this book!' ' ...shows how the hardware of transnational networks enables competing discourses of fashion to project conflicting visions of modernity onto a global scale.' - Journal of Ethnic and Migration Studies, 'Parminder Bhachu is the most authentic and imaginative intellectual of the diaspora that I have come across. Parminder is on the cutting edge - a sophisticated analyzer of multilayered identities and cultural locations . . . and wears great salwar-kameezes too.' - Gurinder Chadha, Director of Bend it Like Beckham, Bhaji on the Beach and What's Cooking 'Simply put, this is must read for any Asian Woman reader ... Buy this book!' ' ...shows how the hardware of transnational networks enables competing discourses of fashion to project conflicting visions of modernity onto a global scale.' - Journal of Ethnic and Migration Studies
Copyright Date
2003
Target Audience
Trade
Lccn
2003-046893
Dewey Decimal
391.2
Dewey Edition
22

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