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Experience Design – A Framework for Integrating Brand, Experience, and Value

GBP 18.46
ApproximatelyC $33.96
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eBay item number:394947378570
Last updated on Apr 28, 2025 11:12:03 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
BIC Subject Area 1
Business & management [KJ]
ISBN
9781118609637

About this product

Product Information

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about experience design, from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118609637
eBay Product ID (ePID)
176660129

Product Key Features

Number of Pages
240 Pages
Language
English
Publication Name
Experience Design: a Framework for Integrating Brand, Experience, and Value
Publication Year
2013
Subject
Management
Type
Textbook
Author
Kevin Farnham, Patrick Newbery
Format
Paperback

Dimensions

Item Height
228 mm
Item Weight
406 g
Item Width
150 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Patrick Newbery, Kevin Farnham

Item description from the seller

Seller business information

VAT number: GB 428215114
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