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Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Bus
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- Buy It NowNail 'Em!: Confronting High-Profile Attacks on Celebrities & Bus
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Located in: NY, United States
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- 98% positive feedback
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eBay item number:394969530069
Item specifics
- Condition
- Title
- Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Bus
- ISBN
- 9781591020479
- Book Title
- Nail 'em : Confronting High-Profile Attacks on Celebrities and Businesses
- Item Length
- 9in
- Publisher
- Prometheus Books, Publishers
- Publication Year
- 2003
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Features
- Reprint
- Genre
- Business & Economics
- Topic
- Public Relations, Decision-Making & Problem Solving
- Item Width
- 6.1in
- Item Weight
- 17 Oz
- Number of Pages
- 342 Pages
About this product
Product Information
We're gonna nail 'em!That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. From Pepsi and ValuJet to Michael Ovitz and Kathy Lee Gifford, businesses and celebrities today are finding themselves the front-line targets of attacks by the headline-seekers, the news media, corporate stalkers, disgruntled former employees, individuals looking for a few minutes of fame, and many others. And it's crisis managers like Dezenhall who step in to reduce the damage, fight the bad publicity, and sometimes even turn the wave of negative opinion on the attackers themselves.Nail 'Em! is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations. While illustrating that these attacks are not merely communications problems, but real conflicts that can only be stopped when the aggressor is placed in jeopardy, the author examines the psychology of the attacker, notorious recent cases, his personal experiences, facts versus falsehoods, the role of the news media, and the popularity of victims in contemporary America. Nail 'Em! lays out a blueprint for reclaiming the public's good favor while erasing the attacker's allegations.Eric Dezenhall is a founding partner of Nichols/Dezenhall, a Washington, DC firm that oversees hard news media relations, crises, and marketplace assaults. A graduate of Dartmouth College, he also served in Ronald Reagan's White House Office of Communications.
Product Identifiers
Publisher
Prometheus Books, Publishers
ISBN-10
1591020476
ISBN-13
9781591020479
eBay Product ID (ePID)
2256332
Product Key Features
Book Title
Nail 'em : Confronting High-Profile Attacks on Celebrities and Businesses
Format
Trade Paperback
Language
English
Features
Reprint
Topic
Public Relations, Decision-Making & Problem Solving
Publication Year
2003
Genre
Business & Economics
Number of Pages
342 Pages
Dimensions
Item Length
9in
Item Height
0.7in
Item Width
6.1in
Item Weight
17 Oz
Additional Product Features
Lc Classification Number
Hd59.D49 2003
Edition Description
Reprint
Copyright Date
2003
Target Audience
Trade
Lccn
2003-003710
Dewey Decimal
659.2
Dewey Edition
21
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:394969530069
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 7 and Wed, Jun 12 to 43230 |
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| Will usually ship within 2 business days of receiving cleared payment. |
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