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Wayne Hoyer Deborah J. MacInnis Rik Piet Consumer Behavi (Paperback) (UK IMPORT)
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eBay item number:395087951955
Item specifics
- Condition
- Book Title
- Consumer Behavior
- Publication Name
- Consumer Behavior
- Title
- Consumer Behavior
- Format
- Trade Paperback
- EAN
- 9781305507272
- ISBN
- 9781305507272
- Publisher
- Cengage Learning
- Genre
- Business & Finance
- Release Date
- 01/01/2017
- Release Year
- 2017
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.9in
- Item Length
- 10.9in
- Item Width
- 8.5in
- Item Weight
- 41.7 Oz
- Series
- Mindtap Course List Ser.
- Publication Year
- 2017
- Type
- Textbook
- Features
- Revised
- Number of Pages
- 560 Pages
About this product
Product Information
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for todays global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1305507274
ISBN-13
9781305507272
eBay Product ID (ePID)
229002122
Product Key Features
Publication Name
Consumer Behavior
Format
Trade Paperback
Language
English
Features
Revised
Series
Mindtap Course List Ser.
Publication Year
2017
Type
Textbook
Number of Pages
560 Pages
Dimensions
Item Length
10.9in
Item Height
0.9in
Item Width
8.5in
Item Weight
41.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.32.H69 2017
Edition Description
Revised Edition
Edition Number
7
Table of Content
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMERS CULTURE.11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Todays Consumer Society.
Copyright Date
2018
Target Audience
College Audience
Topic
Marketing / General, Consumer Behavior, General
Lccn
2016-948643
Dewey Decimal
658.8342
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
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eBay item number:395087951955
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.