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Bryce G. Hoffman American Icon (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
American Icon : Alan Mulally and the Fight to Save Ford Motor Company
Publication Name
American Icon
Title
American Icon
Subtitle
Alan Mulally and the Fight to Save Ford Motor Company
Author
Bryce G. Hoffman
Format
Trade Paperback
ISBN-10
0307886069
EAN
9780307886064
ISBN
9780307886064
Publisher
Crown Publishing Group, T.H.E.
Genre
Business & Economics
Topic
Industries / Automobile Industry, Government & Business, Corporate & Business History
Release Year
2013
Release Date
05/02/2013
Language
English
Country/Region of Manufacture
US
Item Height
1in
Item Length
8.1in
Item Width
6.5in
Item Weight
11.1 Oz
Publication Year
2013
Number of Pages
432 Pages

About this product

Product Information

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best.

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307886069
ISBN-13
9780307886064
eBay Product ID (ePID)
143683433

Product Key Features

Book Title
American Icon : Alan Mulally and the Fight to Save Ford Motor Company
Author
Bryce G. Hoffman
Format
Trade Paperback
Language
English
Topic
Industries / Automobile Industry, Government & Business, Corporate & Business History
Publication Year
2013
Genre
Business & Economics
Number of Pages
432 Pages

Dimensions

Item Length
8.1in
Item Height
1in
Item Width
6.5in
Item Weight
11.1 Oz

Additional Product Features

Lc Classification Number
Hd9710.U54f636 2013
Copyright Date
2013
Target Audience
Trade
Dewey Decimal
338.7/629222092
Dewey Edition
23

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5.0
4 product ratings
  • 4 users rated this 5 out of 5 stars
  • 0 users rated this 4 out of 5 stars
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  • by imaantique2
    Jan 10, 2018

    great reading!!!!!!!!

    excellent book easy to follow and understand--well researched and with just the right amount of detail on each situation would definitely recommend this book!!!!!

    Verified purchase: YesCondition: Pre-OwnedSold by: bnastasi1

  • by bystander24
    Dec 15, 2020

    Excellent book

    Excellent book. Great insights into the culture of Ford and how it began to change for the better under Mulally. Unfortunately, the culture has slipped backwards after Mulally left.

    Verified purchase: YesCondition: Pre-Owned

  • by fordman12
    Apr 16, 2019

    Hard book to lay down

    Very well written interesting more like story book then a business book. Even fans of opposing brand will like this book

    Verified purchase: YesCondition: NewSold by: mega-buzz

  • by rr9
    Sep 06, 2018

    Automobile History

    Very interesting book on the turn around of Ford Motor Co.

    Verified purchase: YesCondition: Pre-OwnedSold by: betterworldbooks

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