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David Aaker Owning Game-Changing Subcategories (Paperback) (UK IMPORT) - Picture 1 of 1
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David Aaker Owning Game-Changing Subcategories (Paperback) (UK IMPORT)

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Last updated on May 03, 2024 03:25:55 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Owning Game-Changing Subcategories : Uncommon Growth in the Digital Age
Publication Name
Owning Game-Changing Subcategories
Title
Owning Game-Changing Subcategories
Subtitle
Uncommon Growth in the Digital Age
Author
David Aaker
Format
Trade Paperback
EAN
9781642798906
ISBN
9781642798906
Publisher
Morgan James Publishing
Genre
Business & Economics
Release Date
23/04/2020
Release Year
2020
Language
English
Country/Region of Manufacture
US
Item Height
152mm
Item Length
6in
Publication Year
2020
Topic
Entrepreneurship, E-Commerce / Internet Marketing, Strategic Planning
Item Width
9in
Number of Pages
204 Pages

About this product

Product Information

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories , David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base; become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits.

Product Identifiers

Publisher
Morgan James Publishing
ISBN-10
1642798908
ISBN-13
9781642798906
eBay Product ID (ePID)
13038535132

Product Key Features

Book Title
Owning Game-Changing Subcategories : Uncommon Growth in the Digital Age
Author
David Aaker
Format
Trade Paperback
Language
English
Topic
Entrepreneurship, E-Commerce / Internet Marketing, Strategic Planning
Publication Year
2020
Genre
Business & Economics
Number of Pages
204 Pages

Dimensions

Item Length
6in
Item Width
9in

Additional Product Features

Target Audience
Trade

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 864 1548 11
Rarewaves Canada

Rarewaves Canada

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