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Den Huan Hooi H Marketing For Competitivenes
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eBay item number:395102658294
Item specifics
- Condition
- Publication Name
- Marketing For Competitiveness: Asia To The World - In The Age Of
- Book Title
- Marketing for Competitiveness : Asia to the World! in the Age of Digital Consumers
- Title
- Marketing For Competitiveness: Asia To The World - In The Age Of
- Format
- Hardcover
- EAN
- 9789813201958
- ISBN
- 9789813201958
- Publisher
- World Industries Scientific Publishing Co Pte LTD
- Genre
- Business & Economics
- Release Date
- 24/01/2017
- Release Year
- 2017
- Country/Region of Manufacture
- SG
- Language
- English
- Publication Year
- 2016
- Topic
- Marketing / General, Entrepreneurship, Economic Conditions, International / Marketing
- Item Weight
- 0 Oz
- Number of Pages
- Xiv, 285 Pages
About this product
Product Information
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025. All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world. One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior. Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World -- In the Age of Digital Consumers . This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer -- digital and non-digital.
Product Identifiers
Publisher
World Industries Scientific Publishing Co Pte LTD
ISBN-10
9813201959
ISBN-13
9789813201958
eBay Product ID (ePID)
234915732
Product Key Features
Book Title
Marketing for Competitiveness : Asia to the World! in the Age of Digital Consumers
Format
Hardcover
Language
English
Topic
Marketing / General, Entrepreneurship, Economic Conditions, International / Marketing
Publication Year
2016
Genre
Business & Economics
Number of Pages
Xiv, 285 Pages
Dimensions
Item Weight
0 Oz
Additional Product Features
Lc Classification Number
Mlcm 2019/44842 (h)
Copyright Date
2017
Target Audience
Trade
Lccn
2017-301274
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:395102658294
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GU14 0GT, United Kingdom
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u***n (37)- Feedback left by buyer.
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
l***t (120)- Feedback left by buyer.
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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