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Richard Butler Destination Marketing and Management (Hardback) (UK IMPORT)
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eBay item number:395122533142
Item specifics
- Condition
- Book Title
- Destination Marketing and Management : Theories and Applications
- Publication Name
- Destination Marketing and Management
- Title
- Destination Marketing and Management
- Subtitle
- Theories and Applications
- Contributor
- Galia Fuchs (Contributions by)
- Format
- Hardcover
- ISBN-10
- 1845937627
- EAN
- 9781845937621
- ISBN
- 9781845937621
- Publisher
- CABI
- Genre
- Business & Economics
- Release Date
- 30/08/2011
- Release Year
- 2011
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 1in
- Item Length
- 9.6in
- Item Width
- 6.8in
- Item Weight
- 35.3 Oz
- Publication Year
- 2011
- Topic
- Industries / Hospitality, Travel & Tourism, Management
- Number of Pages
- 384 Pages
About this product
Product Information
Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.
Product Identifiers
Publisher
CABI
ISBN-10
1845937627
ISBN-13
9781845937621
eBay Product ID (ePID)
109293409
Product Key Features
Book Title
Destination Marketing and Management : Theories and Applications
Format
Hardcover
Language
English
Topic
Industries / Hospitality, Travel & Tourism, Management
Publication Year
2011
Genre
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.6in
Item Height
1in
Item Width
6.8in
Item Weight
35.3 Oz
Additional Product Features
Lc Classification Number
G155.A1d4779 2011
Reviews
Industry operators, DMO managers and academic observers can gain much from this book. Overall, the book is well and consistently written and contains much of value... a very useful theoretical and practical update. Annals of Tourism Research 39 (3), 2012., Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact.
Table of Content
Part One: Destination Marketing and Management: Concepts, Structures and Policies 1: Introduction of Destination Marketing and Management: Scope, Definition and Structures 2: Destination Planning and Policy: Process and Practice Part Two: Destination Marketing: Understanding Consumer Decision Making 3: Travel Motivation, Benefits, and Constraints to Destinations 4: Travel Decision Making: the Experiential Stance 5: Destination Information Search Strategies 6: Experiential Consumption and Destination Marketing Part Three: Destination Marketing: Research, Branding and Image Communication 7: Destination Marketing Research: Issues and Challenges 8: Destination Branding and Positioning 9: Destination Image Development and Communication Part Four: Destination Product Development and Distribution 10: The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca 11: Distribution Channels in Destination Marketing and Promotion 12: Destination Marketing Systems: Critical Factors for Functional Design and Management 13: eTourism Critical Information and Communication Technologies for Tourism Destinations 14: Web 2.0 Online Community Destination Marketing 15: Events and Destination Marketing Part Five: Managing Stakeholders at Destinations 16: Collaborative Destination Marketing: Principles and Applications 17: Tourism Development and Destination Community Residents Part Six: Safety and Crisis Management at Destinations 18: The Importance of Safety and Security for Tourism Destinations 19: Destination Crisis Management Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities 20: A Model of Destination Competitiveness and Sustainability 21: Destination Management: Challenges and Opportunities
Copyright Date
2011
Lccn
2010-050329
Dewey Decimal
910.68/8
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:395122533142
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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