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Rafael Ramirez Ulf Mannervi Strategy For A Networked Worl (Hardback) (UK IMPORT) - Picture 1 of 1
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Rafael Ramirez Ulf Mannervi Strategy For A Networked Worl (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Strategy Fora Networked World
Publication Name
Strategy For A Networked World
Title
Strategy For A Networked World
Author
Ulf Mannervik, Rafael Ramirez
Format
Hardcover
EAN
9781783269921
ISBN
9781783269921
Publisher
Imperial College Press
Genre
Business & Economics
Release Date
04/10/2016
Release Year
2016
Language
English
Country/Region of Manufacture
GB
Publication Year
2016
Topic
Economic History, Industrial Management, Strategic Planning, Economics / Theory
Item Weight
0 Oz
Number of Pages
250 Pages

About this product

Product Information

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. The 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. It focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, Normann's ideas on strategy are uniquely effective in explaining and guiding practice.Strategy for a Networked World, revisits and further develops the work of the late Richard Normann. It is co-authored by two prominent colleagues of Normann, who have successfully applied these ideas in their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, and examples of successful collaborations with organisations such as Facebook, The World Economic Forum, EDF, SCA, and Scania.Designed to advise strategists and business developers working in uncertain complex and turbulent contexts, it is suitable both for practitioners and for academics, combining both theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and the development of more effective business strategies.

Product Identifiers

Publisher
Imperial College Press
ISBN-10
1783269928
ISBN-13
9781783269921
eBay Product ID (ePID)
221513618

Product Key Features

Book Title
Strategy Fora Networked World
Author
Ulf Mannervik, Rafael Ramirez
Format
Hardcover
Language
English
Topic
Economic History, Industrial Management, Strategic Planning, Economics / Theory
Publication Year
2016
Genre
Business & Economics
Number of Pages
250 Pages

Dimensions

Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Hd30.28.R354 2016
Copyright Date
2016
Target Audience
Trade
Lccn
2016-013085
Dewey Decimal
658.4012
Dewey Edition
23
Illustrated
Yes

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  • GB 864 1548 11
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