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Yingjiao Xu Chinese Consumers and the Fashion Market (Hardback) (UK IMPORT)
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eBay item number:395123822421
Item specifics
- Condition
- Book Title
- Chinese Consumers and the Fashion Market
- Publication Name
- Chinese Consumers and the Fashion Market
- Title
- Chinese Consumers and the Fashion Market
- Contributor
- Yingjiao Xu (Edited by)
- Format
- Hardcover
- EAN
- 9789811084287
- ISBN
- 9789811084287
- Edition
- 1st ed. 2018
- Publisher
- Springer
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Consumer Behavior, Globalization, Economic Conditions, Manufacturing, Marketing / Research
- Release Year
- 2018
- Release Date
- 19/03/2018
- Language
- English
- Country/Region of Manufacture
- SG
- Item Height
- 235mm
- Item Length
- 9.3in
- Series
- Springer Series in Fashion Business
- Publication Year
- 2018
- Item Width
- 6.1in
- Item Weight
- 160.7 Oz
- Number of Pages
- VIII, 212 Pages
About this product
Product Information
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Product Identifiers
Publisher
Springer
ISBN-10
9811084289
ISBN-13
9789811084287
eBay Product ID (ePID)
242503364
Product Key Features
Book Title
Chinese Consumers and the Fashion Market
Format
Hardcover
Language
English
Topic
Consumer Behavior, Globalization, Economic Conditions, Manufacturing, Marketing / Research
Publication Year
2018
Genre
Technology & Engineering, Business & Economics
Number of Pages
VIII, 212 Pages
Dimensions
Item Length
9.3in
Item Width
6.1in
Item Weight
160.7 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.2-.34
Table of Content
Part 1: Introduction of the Chinese Fashion Market.- Part 1.1: overview of the Chinese Fashion Market.- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands.- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market.- Part 2: Consumers in the Chinese Fashion Market.- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers.- Part 2.3: fashion consumption vs. sustainability.- Part 3: Modern Vs. Traditional Chinese Consumers.- Part 3. 1: Brand consciousness and fashion consumption.- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness.- Part 4: Challenges and opportunities in the Chinese Fashion Market.- Part 4.1: Are Chinese loyal consumers? -exploration of Chinese multi-brand loyalty.- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? .- Part 4.3: Fashion Counterfeits: are consumers the only one to blame'.
Copyright Date
2018
Dewey Decimal
687.0688
Series
Springer Series in Fashion Business Ser.
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:395123822421
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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