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Hummer: Myths and Consumer Culture
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Located in: NY, United States
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eBay item number:395145630453
Item specifics
- Condition
- PublishedOn
- 2007-03-29
- Title
- The Hummer: Myths and Consumer Culture
- ISBN
- 9780739114773
- Book Title
- Hummer : Myths and Consumer Culture
- Item Length
- 9 in
- Publisher
- Lexington Books/Fortress Academic
- Publication Year
- 2007
- Type
- Textbook
- Format
- Book, Paperback, Perfect
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Transportation, Business & Economics, Social Science
- Topic
- Marketing / General, Popular Culture, Automotive / Trucks
- Item Width
- 6 in
- Item Weight
- 15.1 Oz
- Number of Pages
- 284 Pages
About this product
Product Information
The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance. The only book of its kind, The Hummer is of great value to cultural studies and American studies scholars and students, as well as to any general reader with an interest in contemporary American culture.
Product Identifiers
Publisher
Lexington Books/Fortress Academic
ISBN-10
0739114778
ISBN-13
9780739114773
eBay Product ID (ePID)
57577600
Product Key Features
Book Title
Hummer : Myths and Consumer Culture
Format
Book, Paperback, Perfect
Language
English
Topic
Marketing / General, Popular Culture, Automotive / Trucks
Publication Year
2007
Type
Textbook
Illustrator
Yes
Genre
Transportation, Business & Economics, Social Science
Number of Pages
284 Pages
Dimensions
Item Length
9 in
Item Height
0.9 in
Item Width
6 in
Item Weight
15.1 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Lc Classification Number
Tl235.6.H86 2007
Reviews
The guiding concern of Cardenas and Gorman's project is to understand the Hummer as a significant cultural object that is also a "moving contradiction"....The contradictions that the authors consequentially evoke and discuss in their particular social contexts are as insightful for Hummer admirers as they are alarming for Hummer-hating environmentalists., This book shows that in extraordinary objects, like the Hummer, the deepest desires and anxieties of a culture can be located. The authors bring to bear multiple cultural and interpretive methodologies. Collectively, their accounts reveal the diverse discourses that make this strange transport a phenomenon that connects culture, economy, aesthetics, history, and subjectivity in a most powerful way., A superbly conceived case-book on the most disturbingly American commodity to be rolled out in the last turbo-boosted decade. Required reading!, This is an interesting book that explores the connection between products, culture and politics. It provides an innovative view of recent Amerian culture, and is an important addition to the growing body of work on consumer products and consumption.
Table of Content
Chapter 1 Foreword: Getting Behind the Wheel Chapter 2 Introduction Part 3 Part I: Myth and Space Chapter 4 A Gated Community on Wheels Chapter 5 The H3: Television Advertising and the Reconfigured Homeland Chapter 6 Becoming Auto-Mobile, or Taking a Road Less Traveled Chapter 7 The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function Chapter 7 The Hummer: The Return of the Hard Body Part 8 Part II: Myth and Body Chapter 8 Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song Chapter 11 Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal Chapter 12 The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis Part 13 Part III: Myth and Discourse Chapter 14 The H2--The Humvee's Kinder, Other Chapter 15 (R)evolutions: Myths of the Hummer in The New York Times Chapter 16 Homeland Security: The Hummer as Apocalyptic Vehicle Chapter 17 The Hummer as Brute Image Part 18 Part IV: Myth as Vehicle Chapter 19 Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic Chapter 20 Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror Chapter 21 The Hummer: Race, Military, and Consumption Politics Chapter 22 I Am the Humvee
Copyright Date
2007
Lccn
2006-103469
Dewey Decimal
623.7/4722
Dewey Edition
22
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:395145630453
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