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Darren Coleman Building Brand Experiences (Paperback) (UK IMPORT)
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- 98.4% positive feedback
Registered as a Business Seller
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eBay item number:395150499571
Item specifics
- Condition
- Book Title
- Building Brand Experiences
- Publication Name
- Building Brand Experiences : a Practical Guide to Retaining Brand Relevance
- Title
- Building Brand Experiences
- Subtitle
- A Practical Guide to Retaining Brand Relevance
- Format
- Trade Paperback
- ISBN-10
- 0749481560
- EAN
- 9780749481568
- ISBN
- 9780749481568
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Finance
- Release Date
- 03/07/2018
- Release Year
- 2018
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.6in
- Item Length
- 9.2in
- Item Width
- 6.1in
- Item Weight
- 15.9 Oz
- Publication Year
- 2018
- Type
- Not Available
- Number of Pages
- 296 Pages
About this product
Product Information
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749481560
ISBN-13
9780749481568
eBay Product ID (ePID)
240150108
Product Key Features
Publication Name
Building Brand Experiences : a Practical Guide to Retaining Brand Relevance
Format
Trade Paperback
Language
English
Publication Year
2018
Type
Not Available
Number of Pages
296 Pages
Dimensions
Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
15.9 Oz
Additional Product Features
Lc Classification Number
Hd69.B7
Reviews
Building compelling and cohesive brand experiences are key to brand retaining brand relevance. Coleman's book gives practitioners a powerful, insight-informed tool that will help build and leverage brand experiences. This is a must-read for senior marketing executives who want to realize the full potential brand experiences can deliver to their organization., Building a successful brand doesn't happen overnight! If you want insight on how to do this from conception to launch, strong performance in the market and reputation building - this is the book for you. Coleman provides real case situations, that make the messages clear and easily translated to real life experience. The approaches suggested are systematic and offer a great perspective., The book is an excellent all-in-one primer for today's digital entrepreneur. It contains a delightful guide full of case studies from different industries for those of us who want to widen their brand experience of our best companies., An informative book packed with real-life and practical examples that clearly outline how adopting a holistic approach to building brand experiences improves business performance., Creating meaningful, distinctive brand experiences is the key to business success for virtually all organizations. With Building Branding Experiences, Coleman offers a comprehensive and highly practical roadmap that illuminates and inspires. Following his principles and guidance will help firms design and deliver powerful brand experiences to ensure long-term relevance and profitability.
Table of Content
** Chapter - 01: Introduction to retaining relevance through brand experiences; ** Chapter - 02: The Brand Experience Blueprint: A practical management tool; * Section - ONE: Brand Experience Environment; ** Chapter - 03: Understanding your stakeholders; ** Chapter - 04: Fine-tuning your perspective; ** Chapter - 05: Considering the mechanics of delivery; ** Chapter - 06: Adopting a data-driven approach; ** Chapter - 07: Summary: Brand Experience Environment; * Section - TWO: Brand Experience Essentials; ** Chapter - 08: Brand values; ** Chapter - 09: Brand essence; ** Chapter - 10: Brand promise; ** Chapter - 11: Brand positioning; ** Chapter - 12: Brand personality; ** Chapter - 13: Summary: Brand Experience Environment and Essentials; * Section - THREE: Brand Experience Enablers; ** Chapter - 14: Behaviour; ** Chapter - 15: Communications; ** Chapter - 16: Design; ** Chapter - 17: Summary: Brand Experience Environment, Essentials and Enablers; * Section - FOUR: Measuring Brand Experiences; ** Chapter - 19: Adopting a holistic approach to measuring brand Experiences; ** Chapter - 20: How to measure brand experiences scientifically; ** Chapter - 21: Closing thoughts: Building brand experiences as a route to retaining brand relevance;
Copyright Date
2018
Topic
Marketing / General, Consumer Guides, Sales & Selling / General, Advertising & Promotion
Lccn
2018-012301
Dewey Decimal
658.827
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Référence
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
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eBay item number:395150499571
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u***n (38)- Feedback left by buyer.
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
l***t (120)- Feedback left by buyer.
Past 6 months
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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