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Michael Palmer Jeremy Tunstall Media Moguls (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Media Moguls
Publication Name
Media Moguls
Title
Media Moguls
Author
Jeremy Tunstall, Michael Palmer
Format
Uk-B Format Paperback
ISBN-10
0415054680
EAN
9780415054683
ISBN
9780415054683
Publisher
Routledge
Genre
Society & Culture
Topic
Business & Finance
Release Year
1991
Release Date
12/12/1991
Language
English
Country/Region of Manufacture
GB
Item Height
0.6in
Item Length
8.5in
Item Weight
13.6 Oz
Series
Communication and Society Ser.
Type
Textbook
Publication Year
1991
Item Width
5.6in
Number of Pages
268 Pages

About this product

Product Information

An account of how a very few powerful individuals come to wield a lot of control in international communications. The politics, eccentricities and industrial alliances of the moguls including Maxwell and Murdoch are examined in detail.The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.

Product Identifiers

Publisher
Routledge
ISBN-10
0415054680
ISBN-13
9780415054683
eBay Product ID (ePID)
1001070

Product Key Features

Author
Jeremy Tunstall, Michael Palmer
Publication Name
Media Moguls
Format
Uk-B Format Paperback
Language
English
Series
Communication and Society Ser.
Publication Year
1991
Type
Textbook
Number of Pages
268 Pages

Dimensions

Item Length
8.5in
Item Height
0.6in
Item Width
5.6in
Item Weight
13.6 Oz

Additional Product Features

Lc Classification Number
P92.E9t8 1991
Grade from
College Freshman
Copyright Date
1991
Target Audience
College Audience
Topic
Media Studies, Industries / Media & Communications
Lccn
91-016744
Dewey Decimal
302.23/09224
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics, Social Science

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Value Added Tax Number:
  • GB 864 1548 11
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