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Chekitan S. Dev Hospitality Branding (Paperback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:395228879275
Item specifics
- Condition
- Book Title
- Hospitality Branding
- Publication Name
- Hospitality Branding
- Title
- Hospitality Branding
- Format
- Trade Paperback
- ISBN-10
- 0801478197
- EAN
- 9780801478192
- ISBN
- 9780801478192
- Publisher
- Cornell University Press
- Genre
- Design, Business & Economics, Référence
- Release Year
- 2012
- Release Date
- 01/11/2012
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.6in
- Item Length
- 8in
- Item Width
- 4.9in
- Item Weight
- 16 Oz
- Series
- Cornell Hospitality Management: Best Practices
- Publication Year
- 2012
- Topic
- Consumer Guides, Graphic Arts / Branding & Logo Design, Industries / Hospitality, Travel & Tourism, Advertising & Promotion
- Number of Pages
- 192 Pages
About this product
Product Information
Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
Product Identifiers
Publisher
Cornell University Press
ISBN-10
0801478197
ISBN-13
9780801478192
eBay Product ID (ePID)
117162329
Product Key Features
Book Title
Hospitality Branding
Format
Trade Paperback
Language
English
Topic
Consumer Guides, Graphic Arts / Branding & Logo Design, Industries / Hospitality, Travel & Tourism, Advertising & Promotion
Publication Year
2012
Genre
Design, Business & Economics, Référence
Number of Pages
192 Pages
Dimensions
Item Length
8in
Item Height
0.6in
Item Width
4.9in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Tx911.3.M3d48 2012
Grade from
College Graduate Student
Reviews
"Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding--a must-read for marketing professionals."--Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj-Hotels & Resorts, "This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals."-Nakul Anand, Executive Director, ITC Ltd., Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding--a must-read for marketing professionals., "Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding-a must-read for marketing professionals."-Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj-Hotels & Resorts, "This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals."--Nakul Anand, Executive Director, ITC Ltd., This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals.
Table of Content
Preface Part I. The Hospitality Brandscape Chapter 1. Hospitality Marketing and Branding: Past and Future Chapter 2. Branding Challenges and Opportunities Chapter 3. Branding and the Internet Case Study I. Carnival Cruise Lines Part II. Global Branding Chapter 4. Global Brand Expansion Chapter 5. Branding beyond Borders Chapter 6. Brand Strategies Case Study II. Ritz-Carlton Bali Part III. Strategic Branding Chapter 7. Brand Equity Chapter 8. Brand Positioning Chapter 9. Brand Extensions and Customer Loyalty Case Study III. Taj Hotels, Resorts, and Palaces Part IV. Branding Execution Chapter 10. Managing Marketing and Branding Relationships Chapter 11. Brand Franchising Chapter 12. Brand Partnerships Case Study IV. Groupon Acknowledgments Bibliography
Copyright Date
2012
Lccn
2012-024820
Dewey Decimal
338.4/7910688
Intended Audience
Trade
Series
Cornell Hospitality Management: Best Practices Ser.
Dewey Edition
23
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:395228879275
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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