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Mike Moore Peter A Thomas Marketing Multiplied (Paperback) (UK IMPORT)

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Last updated on Apr 29, 2024 17:45:44 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Marketing Multiplied : A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives
Publication Name
Marketing Multiplied
Title
Marketing Multiplied
Subtitle
A real-world guide to Channel Marketing for beginners, practition
Author
Mike Moore, Peter Thomas
Format
Trade Paperback
ISBN-10
0999774816
EAN
9780999774816
ISBN
9780999774816
Publisher
Franklin Kennedy Press
Genre
Business & Economics
Release Year
2018
Release Date
06/02/2018
Language
English
Item Height
216mm
Item Length
140mm
Item Width
10mm
Item Weight
231g
Type
Brands & Corporate Identity
Publication Year
2018
Topic
Marketing / General
Number of Pages
Xii, 159 Pages

About this product

Product Information

There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results. Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied , you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy. Blending practical frameworks with real-world examples, Moore and Thomas break the conventional "random acts of marketing" approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team. Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.

Product Identifiers

Publisher
Franklin Kennedy Press
ISBN-10
0999774816
ISBN-13
9780999774816
eBay Product ID (ePID)
27038788874

Product Key Features

Book Title
Marketing Multiplied : A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives
Author
Mike Moore, Peter Thomas
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2018
Genre
Business & Economics
Number of Pages
Xii, 159 Pages

Additional Product Features

Lc Classification Number
Hf5415.129.M66 2018
Copyright Date
2018
Target Audience
Trade
Lccn
2017-964645
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 864 1548 11
Rarewaves Canada

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