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Foundations of Menu Planning 2nd Edition By Daniel Traster

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Good
Sold for:
US $16.00
ApproximatelyC $21.94
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Located in: New Braunfels, Texas, United States
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eBay item number:395286573715
Last updated on Apr 14, 2024 17:25:29 EDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Intl ISBN
9789353941871
Contents
Same as US Edition
Language:
English
Packaging
Shrinkwrapped - Box Packed
Cover-Design
May Differ from Original Picture
Shipping
FAST 3 to 5 Business Day Service on Expedited Opt.
Product-Type
INTERNATIONAL PAPERBACK EDITION
Subject
Planning
ISBN
9780134484471
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Foundations of Menu Planning
Item Height
0.7in
Author
Daniel Traster
Item Length
10.8in
Publisher
Pearson Education
Item Width
8.6in
Item Weight
19.7 Oz
Number of Pages
272 Pages

About this product

Product Information

For courses in Menu Planning (Culinary Arts) Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book progresses through understanding various menu styles, creating beverage menus, costing recipes, determining menu prices, and analysing and engineering an existing menu. A unique chapter on unwritten menus, a capstone project for creating an original menu, and a concluding look at the menu-first approach to building a successful foodservice operation reinforce the book's reputation as the most comprehensive resource of its kind on the market. The 2nd Edition incorporates a wide range of new information including: strategies for incorporating nutrition into menus based on the Dietary Guidelines for Americans 2015-2020 and shifts in menu pricing strategies from the traditional table d'hote to the more contemporary prix fixe with supplemental charges. Also included are trends in menu planning, from small plates and signature cocktails, to online menu design and layout and menu engineering to maximise profitability.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134484479
ISBN-13
9780134484471
eBay Product ID (ePID)
235449194

Product Key Features

Author
Daniel Traster
Publication Name
Foundations of Menu Planning
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
10.8in
Item Height
0.7in
Item Width
8.6in
Item Weight
19.7 Oz

Additional Product Features

Lc Classification Number
Tx911.3.M45t73 2018
Edition Number
2
Table of Content
1.Factors that Define a Menu 2.Nutrition and Menu Planning 3.Menu Styles and Headings I-Traditional Basics 4.Menu Styles and Headings II-Beyond the Basics 5.Beverage Menus 6.Standardized Recipes and Recipe Costing 7.Menu Pricing 8.Menu Copy 9.Unwritten Menus 10.Layout of the Written Menu 11.Evaluation: Menu Engineering 12.How the Menu Directs Business
Copyright Date
2018
Topic
General, Entertaining
Lccn
2016-051965
Dewey Decimal
642
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Cooking

Item description from the seller

ferboo61

ferboo61

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Detailed seller ratings

Average for the last 12 months

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4.9
Reasonable shipping cost
4.8
Shipping speed
5.0
Communication
5.0

Seller feedback (233)

e***e (417)- Feedback left by buyer.
Past 6 months
Verified purchase
Just as described, fast shipping and great packaging ! A+ Seller
1***4 (31)- Feedback left by buyer.
Past 6 months
Verified purchase
I gave bid on the Bible and WON! It is a used book there is some wear but it was described when it was on sail no surprises. Transaction was fast and easy I was notified about my bid being accepted. Shipped out in very good time. I of course would have liked no shipping fee but I got a good bargain with my bid making up a little bit. I do understand about shipping and I wanted the book so this was a good fair deal for me Thank you I’ll shop here again bid or no bid.
1***e (102)- Feedback left by buyer.
Past 6 months
Verified purchase
delivery time was as stated, packaged well, arrived in good condition, very nice for a used book, many dog eared pages, have not seen any highlighting or note in the margins, price + shipping was low

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