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Foundations of Menu Planning 2nd Edition By Daniel Traster
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US $16.00
ApproximatelyC $21.94
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Located in: New Braunfels, Texas, United States
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Estimated between Mon, Jun 3 and Fri, Jun 7 to 43230
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eBay item number:395286573715
Item specifics
- Condition
- Intl ISBN
- 9789353941871
- Contents
- Same as US Edition
- Language:
- English
- Packaging
- Shrinkwrapped - Box Packed
- Cover-Design
- May Differ from Original Picture
- Shipping
- FAST 3 to 5 Business Day Service on Expedited Opt.
- Product-Type
- INTERNATIONAL PAPERBACK EDITION
- Subject
- Planning
- ISBN
- 9780134484471
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Foundations of Menu Planning
- Item Height
- 0.7in
- Item Length
- 10.8in
- Publisher
- Pearson Education
- Item Width
- 8.6in
- Item Weight
- 19.7 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
For courses in Menu Planning (Culinary Arts) Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book progresses through understanding various menu styles, creating beverage menus, costing recipes, determining menu prices, and analysing and engineering an existing menu. A unique chapter on unwritten menus, a capstone project for creating an original menu, and a concluding look at the menu-first approach to building a successful foodservice operation reinforce the book's reputation as the most comprehensive resource of its kind on the market. The 2nd Edition incorporates a wide range of new information including: strategies for incorporating nutrition into menus based on the Dietary Guidelines for Americans 2015-2020 and shifts in menu pricing strategies from the traditional table d'hote to the more contemporary prix fixe with supplemental charges. Also included are trends in menu planning, from small plates and signature cocktails, to online menu design and layout and menu engineering to maximise profitability.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134484479
ISBN-13
9780134484471
eBay Product ID (ePID)
235449194
Product Key Features
Publication Name
Foundations of Menu Planning
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Length
10.8in
Item Height
0.7in
Item Width
8.6in
Item Weight
19.7 Oz
Additional Product Features
Lc Classification Number
Tx911.3.M45t73 2018
Edition Number
2
Table of Content
1.Factors that Define a Menu 2.Nutrition and Menu Planning 3.Menu Styles and Headings I-Traditional Basics 4.Menu Styles and Headings II-Beyond the Basics 5.Beverage Menus 6.Standardized Recipes and Recipe Costing 7.Menu Pricing 8.Menu Copy 9.Unwritten Menus 10.Layout of the Written Menu 11.Evaluation: Menu Engineering 12.How the Menu Directs Business
Copyright Date
2018
Topic
General, Entertaining
Lccn
2016-051965
Dewey Decimal
642
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Cooking
Item description from the seller
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eBay item number:395286573715
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Shipping and handling | To | Service | Delivery*See Delivery notes |
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I gave bid on the Bible and WON!
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delivery time was as stated, packaged well, arrived in good condition, very nice for a used book, many dog eared pages, have not seen any highlighting or note in the margins, price + shipping was low
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