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Mark Dinkhoff UK Beer Industry Analysis (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Uk Beer Industry Analysis
Publication Name
UK Beer Industry Analysis
Title
UK Beer Industry Analysis
Subtitle
Porter`s Five Forces
Author
Mark Dinkhoff
Format
Trade Paperback
ISBN-10
3640868498
EAN
9783640868490
ISBN
9783640868490
Publisher
GRIN Verlag Gmbh
Genre
Business & Economics
Release Date
16/03/2011
Release Year
2011
Language
English
Item Height
0.1in
Item Length
8.3in
Item Width
5.8in
Item Weight
1.6 Oz
Type
Management
Publication Year
2013
Topic
General
Number of Pages
24 Pages

About this product

Product Information

Seminar paper from the year 2007 in the subject Business economics - General, grade: 1,3, University of Lincoln (School of Business and Law), course: Strategic Management, 32 entries in the bibliography, language: English, abstract: Compared with the rest of the world the UK beer consumption was on rank 5 in 2001 what shows its significance. Within the overall market value of 15,473.8 million pounds (2004), premium lager was the leading segment with a value share of 39.2 %. All in all 5,454.7 million litres of beer have been sold in 2004. Below you will find a Porter s five forces analysis of the UK beer industry which deduces the attractiveness of the industry from its structure. The structure itself influences the corporate strategy which is responsible for corporate success finally. Attractiveness in Porter s view depends on five forces which influence an industry. Porter says that "the collective strength of these forces determines the ultimate profit potential of an industry." (Porter 1980, p. 21) In order to detect the importance of a single force Porter provides some indicators which will be highlighted. I have chosen this external analysis tool because it covers a wide range of important influences affecting the UK beer industry. To anticipate the later shown results it will become ob-vious that some of the forces provided by Porter have a massive effect on the industry especially intensity of rivalry and bargaining power of buyers. Companies acting in the industry have to have good knowledge of the industry structure and its threats to defend or favourably influence it to stay competitive and earn profits. The stronger the forces are the more the industry becomes unattractive.

Product Identifiers

Publisher
GRIN Verlag Gmbh
ISBN-10
3640868498
ISBN-13
9783640868490
eBay Product ID (ePID)
177619633

Product Key Features

Book Title
Uk Beer Industry Analysis
Author
Mark Dinkhoff
Format
Trade Paperback
Language
English
Topic
General
Publication Year
2013
Genre
Business & Economics
Number of Pages
24 Pages

Dimensions

Item Length
8.3in
Item Height
0.1in
Item Width
5.8in
Item Weight
1.6 Oz

Item description from the seller

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Value Added Tax Number:
  • GB 864 1548 11
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