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Per Mollerup Pretense Design (Hardback) (UK IMPORT)

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Last updated on May 07, 2024 19:57:28 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Pretense Design : Surface over Substance
Publication Name
Pretense Design
Title
Pretense Design
Subtitle
Surface Over Substance
Author
Per Mollerup
Format
Hardcover
ISBN-10
0262039486
EAN
9780262039482
ISBN
9780262039482
Publisher
MIT Press
Genre
Design, Architecture
Topic
General
Release Date
23/04/2019
Release Year
2019
Language
English
Country/Region of Manufacture
US
Item Height
0.7in
Item Length
10.2in
Item Width
6.4in
Series
Design Thinking, Design Theory
Publication Year
2019
Item Weight
23.1 Oz
Number of Pages
224 Pages

About this product

Product Information

How some design appears to be something that it is not-by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects- a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name- designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them.After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each- beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness-columns that don't hold anything up, an old building's fa ade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing- plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.

Product Identifiers

Publisher
MIT Press
ISBN-10
0262039486
ISBN-13
9780262039482
eBay Product ID (ePID)
27038428021

Product Key Features

Book Title
Pretense Design : Surface over Substance
Author
Per Mollerup
Format
Hardcover
Language
English
Topic
General
Publication Year
2019
Genre
Design, Architecture
Number of Pages
224 Pages

Dimensions

Item Length
10.2in
Item Height
0.7in
Item Width
6.4in
Item Weight
23.1 Oz

Additional Product Features

Lc Classification Number
Nk1520.M65 2019
Copyright Date
2019
Target Audience
Trade
Lccn
2018-024096
Dewey Decimal
745.4
Series
Design Thinking, Design Theory Ser.
Dewey Edition
23
Illustrated
Yes

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