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Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the

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Last updated on May 30, 2024 17:41:09 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783039111145
Book Title
Globalization, Sport and Corporate Nationalism
ISBN
9783039111145
Subject Area
Art, Political Science, Sports & Recreation, Business & Economics
Publication Name
Globalization, Sport and Corporate Nationalism : The New Cultural Economy of the New Zealand All Blacks
Publisher
Lang A&G International Academic Publishers, Peter
Item Length
8.9 in
Subject
Rugby, World / Australian & Oceanian, Marketing / General, Business Aspects, Globalization, Sociology of Sports, General, Political Ideologies / Nationalism & Patriotism
Publication Year
2010
Type
Textbook
Format
Trade Paperback
Language
English
Author
Steve Jackson, Jay Scherer
Features
New Edition
Item Weight
15.2 Oz
Item Width
5.9 in
Number of Pages
272 Pages

About this product

Product Identifiers

Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
3039111140
ISBN-13
9783039111145
eBay Product ID (ePID)
99569980

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Globalization, Sport and Corporate Nationalism : The New Cultural Economy of the New Zealand All Blacks
Subject
Rugby, World / Australian & Oceanian, Marketing / General, Business Aspects, Globalization, Sociology of Sports, General, Political Ideologies / Nationalism & Patriotism
Publication Year
2010
Features
New Edition
Type
Textbook
Subject Area
Art, Political Science, Sports & Recreation, Business & Economics
Author
Steve Jackson, Jay Scherer
Format
Trade Paperback

Dimensions

Item Weight
15.2 Oz
Item Length
8.9 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2010-017343
Dewey Edition
22
Reviews
An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena. (John Harris, Times Higher Education), «An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena.» (John Harris, Times Higher Education)
Number of Volumes
0 vols.
Dewey Decimal
796.3330993
Table Of Content
Contents: Globalization - Corporate Nationalism - Sport - Advertising and Promotional Culture - New Zealand All Blacks - Adidas - Postcolonial - Neo-liberal.
Edition Description
New Edition
Synopsis
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
LC Classification Number
GV945.6.N45S34 2010
Copyright Date
2010
ebay_catalog_id
4

Item description from the seller

grandeagleretail

grandeagleretail

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Great seller with great communication! Item arrived complete, as described and for a good price. There was a bit of an issue with tracking the order at one point (not the seller's fault), but seller was proactive in reaching out to the carrier and myself to get everything back on track. Arrived when expected.

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