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Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the
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eBay item number:395382500023
Item specifics
- Condition
- ISBN-13
- 9783039111145
- Book Title
- Globalization, Sport and Corporate Nationalism
- ISBN
- 9783039111145
- Subject Area
- Art, Political Science, Sports & Recreation, Business & Economics
- Publication Name
- Globalization, Sport and Corporate Nationalism : The New Cultural Economy of the New Zealand All Blacks
- Publisher
- Lang A&G International Academic Publishers, Peter
- Item Length
- 8.9 in
- Subject
- Rugby, World / Australian & Oceanian, Marketing / General, Business Aspects, Globalization, Sociology of Sports, General, Political Ideologies / Nationalism & Patriotism
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Features
- New Edition
- Item Weight
- 15.2 Oz
- Item Width
- 5.9 in
- Number of Pages
- 272 Pages
About this product
Product Identifiers
Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
3039111140
ISBN-13
9783039111145
eBay Product ID (ePID)
99569980
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Globalization, Sport and Corporate Nationalism : The New Cultural Economy of the New Zealand All Blacks
Subject
Rugby, World / Australian & Oceanian, Marketing / General, Business Aspects, Globalization, Sociology of Sports, General, Political Ideologies / Nationalism & Patriotism
Publication Year
2010
Features
New Edition
Type
Textbook
Subject Area
Art, Political Science, Sports & Recreation, Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
15.2 Oz
Item Length
8.9 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2010-017343
Dewey Edition
22
Reviews
An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena. (John Harris, Times Higher Education), «An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. It also tells a tale of how a small nation can play a significant role in the global sports arena.» (John Harris, Times Higher Education)
Number of Volumes
0 vols.
Dewey Decimal
796.3330993
Table Of Content
Contents: Globalization - Corporate Nationalism - Sport - Advertising and Promotional Culture - New Zealand All Blacks - Adidas - Postcolonial - Neo-liberal.
Edition Description
New Edition
Synopsis
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
LC Classification Number
GV945.6.N45S34 2010
Copyright Date
2010
ebay_catalog_id
4
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eBay item number:395382500023
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