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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family ...
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family ...
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family ...

US $6.30
ApproximatelyC $8.71
Condition:
Acceptable
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    Located in: Racine, Wisconsin, United States
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    eBay item number:396874842302
    Last updated on Jul 21, 2025 13:26:50 EDTView all revisionsView all revisions

    Item specifics

    Condition
    Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
    Release Year
    2009
    ISBN
    9780061246586

    About this product

    Product Identifiers

    Publisher
    HarperCollins
    ISBN-10
    0061246581
    ISBN-13
    9780061246586
    eBay Product ID (ePID)
    69584800

    Product Key Features

    Book Title
    Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
    Number of Pages
    400 Pages
    Language
    English
    Topic
    Industries / Retailing, Industries / General, Economics / General, International / General, History, Corporate & Business History
    Publication Year
    2009
    Genre
    Sports & Recreation, Business & Economics
    Author
    Barbara Smit
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.9 in
    Item Weight
    11.5 Oz
    Item Length
    8 in
    Item Width
    5.3 in

    Additional Product Features

    Intended Audience
    Trade
    Reviews
    As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption., First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption., What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book., "As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you'll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption." -- Wall Street Journal "Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade." -- Conde Nast Portfolio "What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine "Barbara Smit deserves high praise." -- Sunday Telegraph "First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption." -- David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero "SNEAKER WARS is great for understanding the ins and out of the industry." -- Bobbito Garcia, Smit brings a keen reporter's eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.
    Synopsis
    Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham., The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history. "What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine

    Item description from the seller

    About this seller

    goodwillrs

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    Goodwill is different from other mainstream retailers because of our mission and investment back into the communities in which we operate. Revenue from our retail operations and online sales fund ...
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    Detailed seller ratings

    Average for the last 12 months
    Accurate description
    4.9
    Reasonable shipping cost
    4.9
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    5.0
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    • t***5 (27)- Feedback left by buyer.
      Past month
      Verified purchase
      Great condition on the book. It was a quality purchase. It was a great value! Quality and appearance of the item was brand-new, and great care was taken to package it accordingly. Would purchase from this Seller again! Thank You~
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    Product ratings and reviews

    3.0
    2 product ratings
    • 1 users rated this 5 out of 5 stars
    • 0 users rated this 4 out of 5 stars
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    Would recommend

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    Compelling content

    Most relevant reviews

    • compelling story, gripping, essential, hard to believe it's true

      page turner.

      Verified purchase: YesCondition: New

    • Content is good but quality isn’t good

      Verified purchase: YesCondition: Pre-OwnedSold by: second.sale