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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business
US $52.93
ApproximatelyC $71.86
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eBay item number:402893545641
Item specifics
- Condition
- Book Title
- The Content Advantage (Clout 2.0): The Science of Succeeding at D
- Publication Date
- 2018-10-01
- Edition Number
- 2
- ISBN
- 9780135159323
- Subject Area
- Computers, Psychology, Business & Economics
- Publication Name
- Content Advantage (Clout 2. 0) : The Science of Succeeding at Digital Business Through Effective Content
- Publisher
- Pearson Education
- Item Length
- 9.2 in
- Subject
- E-Commerce / Internet Marketing, General, Web / Design, Web / Content Management Systems
- Publication Year
- 2018
- Series
- Voices That Matter Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Weight
- 14.2 Oz
- Item Width
- 7 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135159326
ISBN-13
9780135159323
eBay Product ID (ePID)
240496523
Product Key Features
Number of Pages
256 Pages
Publication Name
Content Advantage (Clout 2. 0) : The Science of Succeeding at Digital Business Through Effective Content
Language
English
Subject
E-Commerce / Internet Marketing, General, Web / Design, Web / Content Management Systems
Publication Year
2018
Type
Textbook
Subject Area
Computers, Psychology, Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
14.2 Oz
Item Length
9.2 in
Item Width
7 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
2018-289112
Dewey Edition
23
TitleLeading
The
Illustrated
Yes
Dewey Decimal
005.72019
Table Of Content
Part I: PROBLEM: A NEW CROSSROADS 1. Digital Keeps Diverting the Road to Success 2. Do Content Well or Die Part II: PLAN: CONSTRUCT CONTENT STRATEGY AND TACTICS 3. Develop a Content Vision 4. Analyze Your Content, Customers, and Context 5. Play to Win Part III: PERSUASION: OFFER EFFECTIVE AND INFLUENTIAL CONTENT 6. Make Your Content Effective 7. Make Your Content Influential Part IV: PRUDENCE: DEVELOP CONTENT INTELLIGENCE 8. Set Up a Content Intelligence System 9. Secrets to Using Content Intelligence Part V: POWER TO SCALE: MATURE CONTENT OPERATIONS 10. A Model of Content Operations Maturity 11. Leap to the Next Level of Content Operations Part VI: PRESCIENCE: THE CONTENT FUTURE 12. Robots, Relationships, and Responsibility Appendix A: More Influential Content Principles Appendix B: Insights from Content Geniuses Appendix C: Resources
Synopsis
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function--from marketing to sales and from support to recruiting--demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time., In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
LC Classification Number
TK5105.888.J649 2019
Item description from the seller
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- s***s (126)- Feedback left by buyer.Past monthVerified purchaseThis is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you!
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- n***a (3378)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent Seller, Fast Shipping, Great Communications, Packaged Well, Exactly As Described, And A Good Price. PERFECT. I Will Buy From This Seller Again. Thank You. AAAAAAAAAAAAAAAAAAAAAAAAAA++++++++++++++++++++++++++++
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