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Electronic Commerce - Paperback, by Schneider Gary - Very Good
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ApproximatelyC $9.93
- Buy It NowElectronic Commerce - Paperback, by Schneider Gary - Very Good
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:404896358317
Item specifics
- Condition
- Book Title
- Electronic Commerce
- ISBN
- 9781285425436
- Subject Area
- Computers, Business & Economics
- Publication Name
- Electronic Commerce
- Item Length
- 9.2 in
- Publisher
- Cengage Learning
- Subject
- Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
- Publication Year
- 2014
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Width
- 7.4 in
- Item Weight
- 32.5 Oz
- Number of Pages
- 640 Pages
About this product
Product Information
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
128542543x
ISBN-13
9781285425436
eBay Product ID (ePID)
5038853369
Product Key Features
Publication Name
Electronic Commerce
Format
Trade Paperback
Language
English
Subject
Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Publication Year
2014
Type
Textbook
Subject Area
Computers, Business & Economics
Number of Pages
640 Pages
Dimensions
Item Length
9.2 in
Item Height
0.9 in
Item Width
7.4 in
Item Weight
32.5 Oz
Additional Product Features
Edition Number
11
LCCN
2014-934580
Lc Classification Number
Hf5548.32
Table of Content
PART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.
Copyright Date
2015
Dewey Decimal
658.054678
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404896358317
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