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|In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple's corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Leander Kahney, the bestselling author of Inside Steve's Brain, offers a detailed portrait of a creative genius, Ive's collaboration with Jobs would produce some of the world's most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they've also overturned entire industries, built a loyal fan base, and created a globally powerful brand. Based on interviews with Ive's former colleagues and Kahney's own familiarity with the world of Apple, this book gives insight into how Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another. Book jacket.|
|Publisher||Penguin Publishing Group|
|eBay Product ID (ePID)||202524848|
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|Number of Pages||320 Pages|
|Reviews||"Those searching for a telling portrait of Jobs's management style and its impact on Apple will not be left wanting."---Publishers Weekly "A rich, essential read for [fans] to get inside Jobs's head and discover what makes Apple insanely great."---USA Today "Enjoyable, well-written, very informative, and, most important, up to date...a unique approach, about [Jobs], from someone as steeped in Apple's culture and history as Kahney." ---CNet "A detailed, concept-oriented, blow-by-blow look at Apple's CEO and what makes him tick."---Macworld "A compelling sketch of the elitist, churlish visionary." ---U.S. News & World Report, "An adulating biography of Apple's left-brained wunderkind, whose work continues to revolutionize modern technology." Kirkus Reviews|
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