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Columbia Journalism Review Bks.: Story So Far : What We Know about the Business of Digital Journalism by Lucas Graves, Ava Seave and Bill Grueskin (2011, Trade Paperback)

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About this product

Product Identifiers

PublisherColumbia University Press

ISBN-100231160275

ISBN-139780231160278

eBay Product ID (ePID)109040654

Product Key Features

Number of Pages160 Pages

LanguageEnglish

Publication NameStory So Far : What We Know about the Business of Digital Journalism

SubjectMedia Studies, Finance / General, Journalism, Digital Media / General, Industries / Media & Communications

Publication Year2011

TypeTextbook

Subject AreaComputers, Social Science, Language Arts & Disciplines, Business & Economics

AuthorLucas Graves, AVA Seave, Bill Grueskin

SeriesColumbia Journalism Review Bks.

FormatTrade Paperback

Dimensions

Item Height0.3 in

Item Weight7.9 Oz

Item Length8.9 in

Item Width6.6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2011-021840

Dewey Edition23

TitleLeadingThe

Grade FromCollege Graduate Student

IllustratedYes

Dewey Decimal070.5/7220973

SynopsisBill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations--some of which were founded over a century ago and others established only in the past year or two--and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.

LC Classification NumberPN4888.F6G77 2011