I have terrible digestive problems. First of all, I'm a chocoholic, even though I don't digest it well. I also have a problem digesting chemicals, such as carrigenan and high fructose corn syrup, which are contained in other brands of hot chocolate mix. I'm also lactose intolerant. Sorry if this is TMI, but it demonstrates how "safe" this product is -- it doesn't bother my digestive system at all! And, the best of all: it's DELICIOUS and totally satisfies my chocolate craving. I love it!